Plotline

Founding Account Executive - SEA Region

Posted: Oct 22, 2025

Job Description

Join our AI platform as the first Account Executive for Southeast Asia and play a pivotal role in our international expansion. You'll be responsible for establishing our presence in one of the world's fastest-growing tech markets while building the foundation for our regional sales operations.About Our Company:Expanding into SEA as part of our global growth strategy. Currently we serve apps like Kredivo, FinAccel, Cermati, Indodana and more. Proven track record as an enterprise-grade app personalisation platformThis is a unique opportunity to be the architect of our SEA market entry while working directly with leadership to shape our regional strategy.About This RoleAs our first AE in SEA, you'll wear multiple hats - from individual contributor driving revenue to market development strategist building our regional presence. You'll work closely with our global sales and product teams while having autonomy to adapt our approach for the local market.Key Challenges You'll Solve:Market Entry Execution - Establish our presence and credibility in the SEA marketCultural Adaptation - Tailor our sales approach to local business practices and decision-making processesPipeline Development - Build a robust pipeline from ground zero in a new geographic marketRegional Intelligence - Provide market insights to inform product and strategy decisionsOutcomes ExpectedQ1 Objectives: Build foundation and deliver $10K+ new MRR (~1-2 new logos)Q2 Objectives: Scale momentum and deliver $20K+ new MRR (~4-5 new logos)Year 1 Objectives: Establish market presence with $600K+ new ARR (~15-20 new logos) and build scalable processes for team expansionResponsibilitiesSales Execution & Revenue GenerationOwn the complete sales cycle from prospecting to close for enterprise accounts ($25K-$100K+ ACV)Build and manage a pipeline of qualified opportunities across SEA marketsConduct product demonstrations and pilot programs with prospectsNegotiate contracts and drive deals to closureAchieve quarterly and annual revenue targetsMarket Development & StrategyIdentify and prioritize target segments and accounts within SEADevelop market-specific messaging and positioning strategiesBuild relationships with key industry players, partners, and influencersProvide regular market intelligence and competitive insights to global teamAdapt sales processes and materials for local market needsProcess & Foundation BuildingEstablish best practices for SEA market approach and document learningsCreate scalable processes and frameworks for future team expansionBuild local partner network and ecosystem relationshipsCollaborate with marketing on regional demand generation strategiesRequirementsProfessional Experience2+ years of B2B sales experience with enterprise/mid-market accounts, preferably in AI/SaaS/technologyProven track record of consistently achieving sales targets (40K$+ ACV)SEA market experience - deep understanding of business culture and decision-making processes across Singapore, Malaysia, Thailand, Indonesia, Philippines, and VietnamStartup or scale-up experience preferred, comfortable with ambiguity and building from ground upMarket & Cultural ExpertiseNative-level proficiency in English; additional SEA languages (Mandarin, Bahasa, Thai) highly valuedDeep network in SEA tech/business ecosystemCultural intelligence and ability to navigate diverse business practices across the regionTravel flexibility - willing to travel 30-40% across SEA marketsCore CompetenciesRevenue HunterProven ability to generate new business and exceed quotas consistentlyCompetitive mindset with relentless focus on resultsStrong prospecting skills and ability to build pipeline from scratchExperience with complex, consultative sales cyclesMarket PioneerComfortable with ambiguity and building in uncharted territoryStrategic thinking ability to identify market opportunities and entry strategiesEntrepreneurial mindset with ownership mentalityAdaptability to adjust approach based on market feedbackRelationship BuilderExceptional interpersonal skills and executive presenceAbility to build trust and credibility with C-level executivesStrong listening skills and customer-centric approachCross-cultural communication expertiseAnalytical & StrategicData-driven approach to sales forecasting and pipeline managementAbility to synthesize market insights and provide strategic recommendationsStrong problem-solving skills and consultative selling approachCRM proficiency and systematic approach to sales processReady to pioneer our SEA expansion? If you're excited about building something from the ground up while leveraging proven technology in a high-growth market, we'd love to hear from you.This role offers the unique opportunity to combine strategic market development with tactical sales execution, giving you end-to-end ownership of our most important international growth initiative.

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