Founding Visual Design Lead

Why This Role Matters NowWe’re growing fast - as we scale our brand, design, and creative execution are central to how customers experience and feel about DualEntry. The Founding Visual Design Lead will own design strategy and output end-to-end across brand, marketing, and product assets — setting the standard for speed, craft, and consistency.We think in systems, protect the core, and embrace creative destruction. We iterate while building and ship with purpose.Underneath it all is a belief that beauty matters — that emotion belongs in software, and that what people remember most is how it made them feel. We strive for excellence in design across all customer touchpoints.About DualEntryFounded in 2024, DualEntry is one of NYC’s fastest-growing AI startups, backed by top-tier VCs and 30+ unicorn founders.Our team previously built a $100M ARR business from scratch, scaled it to 300+ people, and led a successful exit.Now, we’re building a category-defining AI-native SaaS ERP product to automate and modernize enterprise accounting — one of the most painful and outdated products in finance still stuck in the 1990’s.We move fast and care deeply about what we ship.📍 Location: Remote with overlap to our New York HQ on US EST timezone.Where You’ll Create ImpactDeliver end-to-end, high-speed, high-quality design output across all channels:Marketing assets (ads, landing pages, campaigns, social)Website, product marketing, and digital brand presenceMotion graphics, animations, and light 3D designIn-app illustrations, product visuals, and onboarding flowsPrint, merch, and other physical brand experiencesDefine and evolve DualEntry’s design system and brand identity across touchpointsManage and direct 1–2 freelance designers to increase output and maintain consistencyBridge strategy and execution: from brand-level storytelling down to pixel-executionPartner with Product, Marketing, and Founders to ensure design drives clarity, differentiation, and beauty at speedEvolve and extend existing brand elements to solve new design challengesHow You’ll WorkYou’ll work directly with:Founders - clarify design visionMarketing & GTM – deliver design assets to increase revenueProduct & Engineering – create magical UX moments and ensure design consistencyYou’ll operate with full ownership: balance speed with craft, make fast decisions and designs, and elevate the design bar across the company.What Sets You Up for Success6+ years of professional design experience (agency or startup), spanning digital, motion, and brandExceptional visual taste, craft, and attention to detailProven ability to deliver at high speed without compromising qualityStrong portfolio across digital, brand, motion/animation, and marketing designDeep mastery of Figma and adjacent tools (Adobe Suite, After Effects, Blender/Cinema4D or similar)Ability to manage and direct freelancers for fast, consistent outputPractical, brand-minded designerBonus: experience in SaaS and FinTechWhy You’ll Thrive HereYou’ll be the first Design Lead, defining and executing the foundation of DualEntry’s brand and design systemsYou’ll own high-visibility creative work that directly shapes perception and growth of one of the fastest AI-native start-upsYou’ll work across disciplines: brand, digital, motion, and product designYou’ll partner directly with experienced founders and GTM leaders on strategy and executionYou’ll get both high-level creative freedom and day-to-day ownership over detailsYou’ll see your work directly drive awareness, customer adoption, and revenueCompensation & BenefitsBase salary: $70K–$125K USDEquity: ~$40K+ USDB2B agreement or regular EOR employmentRemote friendly work environment with an elite, high performance teamB2B agreement or regular employment15 PTO days + 12 public holidaysVisa sponsorship provided and unlock relocation assistance to New York after 2 yearsHigh-speed, high-trust, high-autonomy team with real ownershipWe currently have only one seat for our Founding Visual Design Lead.If you’re looking to define a category-defining AI brand, deliver exceptional creative across every medium, and move at the highest speed — we’d love to hear from you.