Fractional CMO

Fractional CMO Needed for a Leading eCommerce Growth Consultancy | Remote | Heavily IncentivisedAre you a performance marketing leader who thrives on turning multi-million dollar ad spend into life-changing outcomes for real people?Our client partners with everyday Australians—nurses, teachers, parents—helping them build genuine eCommerce brands. When they hit their first $10K month, it's not just revenue... it's transformation.The OpportunityYou'll lead the marketing function for a high-growth eCommerce consultancy that's genuinely changing lives. This isn't about vanity metrics—it's about building a marketing machine that consistently delivers qualified leads to the sales team whilst scaling profitable growth.Key Responsibilities:Lead multi-million dollar performance marketing campaigns across Meta, Google, and YouTubeManage daily ad spend of $30K-$50K+ with profitable ROASPartner directly with the CEO to drive commercial outcomesBuild and mentor a world-class media teamArchitect scalable systems for lead generation and client acquisitionDrive omnichannel growth strategies across paid, organic, and partnershipsOversee creative strategy, funnel design, and conversion rate optimisationWhat You'll AchieveScale campaigns with exceptional ROAS whilst decreasing CAC and increasing LTVDeliver repeatable frameworks for campaign launches and international expansionBuild retention strategies that compound valueShape a high-performance marketing culture built on accountability and resultsOperate as a true commercial partner in driving growthThe Ideal CandidateProven track record scaling consultancy or service businesses to $100M+ using performance marketingExpert knowledge of GA4, attribution modelling, and marketing analyticsExperience building and leading cross-functional growth teamsThrives in high-pressure, results-driven environmentsCommercially sharp with ambition to progress to CMO levelPassionate about making measurable impact on real people's livesWhat's on OfferPackage: Competitive day rate + heavily incentivised structureLocation: Remote working - Gold Coast HQReporting: Direct line to CEO with genuine strategic inputImpact: Direct involvement in changing entrepreneurs' livesCulture: High-performance team that values drive, accountability, and resultsCompany ValuesDefault to Drive - Relentless over reasonableBe the Source - Solve from first principlesBuild in Public, Deliver in Silence - Results over showHold the Line - Standards and discipline alwaysGive a F*ck - Obsession with outcomes, details, and clientsIf you're commercially sharp, performance-obsessed, and ready to lead marketing that genuinely changes lives, we want to hear from you.