Fragrance Brand Manager EMEA

Chef de Marque Fragrance EMEAOperational Brand Manager EMEA - FragranceThe Brand Manager EMEA reports directly to the Operational Marketing Director for Fragrances.Key Responsibilities IncludeDevelopment of the operational marketing strategy for the brands in the EMEA regionWorking in close partnership with the Brandholder, develop the regional marketing strategy for the region, respecting the brands’ positioning whilst adapting the strategy to the differing position of the brands within the various markets.Working with the brandholder, optimize the N+1/2/3 marketing mix to adhere to the 3YP KPIs in terms of top & bottom line, and more qualitatively in line with the image ambitions of a luxury brandBe the voice of the region with the brandholder, ensuring that local marketing needs are metSteer & control operational marketing implementation in the regionEnsure the implementation of the agreed marketing strategy in the regionCoach, challenge & accompany affiliates’ strategies, arbitrating with Marketing Director when necessaryFormulate forecast projections & budget recommendations for both topline & A&PPropose operational marketing tools to brandholder to deliver the markets’ needsInfluence media & promotional recommendationsAnalyze & maximize the brands performanceWorking with brandholder, marketing director & markets, develop KPIs both for the current year and with a 3-year perspective for the brands performance at retail & gross sales levelMonitor markets’ performances on launches & pillar lines, ensuring that they are aligned with KPIsTrack monthly performances and monitor markets’ social presence for the brands in the regionAnimate the brands community throughout the regionIn partnership with the marketing director, nourish the affiliate marketing community with brands knowledge & facilitate best practice sharingFormal touchpoints: preparation & presentation of quarterly Marketing Director seminars; informal touchpoints: regular & fluid communication with affiliatesBuild brands image in the regionIn close collaboration with the brands, develop the premium visibility of the brands at POS and on lineThe Brand Manager works closely with the Brands’ Business Development team, the media, communication, merchandising, trade marketing & finance experts at RHQ, and in close collaboration with the Marketing Directors & Group Managers for the brands in the affiliates.Education5-years of marketing education (business school such as ESC or university equivalent)ExperienceA minimum of 5 years of marketing experience in selective distribution, ideally with strong working knowledge of at least one of the key European markets & their key retailers.Ideally, a good understanding of the three categories (fragrance, makeup & skincare).Strong affinity with luxury brands.LanguagesFluent English is essential.Professional Skills Strong competencies in operational marketing Analytical (ability to manipulate panel data, develop forecast & budget projections) Understanding of media & communication tools Understanding of key financial principles Strong project management skills, ability to drive & federate cross functional teams Management skills Understanding of competition, market trends & consumer expectationsSoft Skills Flexible, teamworker, strong influencing skills Ability to drive projects & install processes for efficient working across a matrix organisation Challenger of the status quo & entrepreneurial attitude Sensitivity to luxury brands, ability to embody the brand towards markets & retailers Dynamic & proactive Diplomatic in communication style & respectful of others