Freelance Digital Marketing – London

This role is focused on driving a high-impact, hyper-local marketing campaign for the launch of a new in-store payment and rewards app targeting independent shops in London. The primary objective is to achieve rapid market penetration in the Tooting and Hackney/Dalston areas through innovative, digital-first strategies and creative concepts. The ideal candidate is a London-based freelancer with a deep understanding of the local scene, capable of developing actionable strategy blueprints, content guides, and user-generated content (UGC) visual outlines to support early user engagement. You will collaborate closely with the internal team, providing detailed campaign strategies and creative direction to ensure a successful launch.Deliverables Comprehensive campaign strategy tailored for hyper-local market penetration in Tooting and Hackney/Dalston Execution guides for digital channels, including Instagram, TikTok, and Google Local community engagement playbooks and outreach frameworks Strategic messaging frameworks for push notifications, email, and social media Creative concepts and visual outlines for UGC and digital assets Content guides to support rapid asset production by the internal teamRequirements Proven experience in digital marketing strategy, ideally for app launches or local market campaigns Strong knowledge of the London market, with a focus on independent retail and community engagement Demonstrated ability to create actionable marketing blueprints and content guides Expertise in developing UGC-style strategies and creative concepts for digital channels Familiarity with Instagram, TikTok, Google, and other relevant digital platforms Excellent communication and documentation skills Ability to deliver high-quality work within tight deadlines London-based and available for in-person research or collaboration as neededAbout TwineTwine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.Our MissionTwine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.