Freelance PR Specialist

This role focuses on driving a successful relaunch campaign for a previously published book, with a strong emphasis on authentic promotion and targeted outreach within the Italian market. The ideal candidate will leverage their expertise in public relations, influencer engagement, and digital networking to generate renewed interest and visibility for the book. The project requires a strategic approach to connecting with relevant influencers, particularly within the BookTok and sustainability communities, ensuring that all promotional activities align with the author's personal brand and values. The position is remote and offers flexibility, with a project duration extending beyond one week.Deliverables Develop and execute a comprehensive PR campaign tailored to the Italian market. Identify, contact, and collaborate with BookTok influencers and sustainability experts to promote the book. Craft compelling press releases, pitches, and outreach materials that reflect the author's authentic voice. Coordinate virtual events, interviews, or online discussions to boost book visibility. Monitor campaign performance and provide regular updates on outreach and engagement metrics.Requirements Proven experience in public relations, influencer marketing, or book promotion, preferably within the Italian market. Strong network of contacts among BookTokers, book influencers, and sustainability advocates. Exceptional written and verbal communication skills in both Italian and English. Ability to develop authentic, creative, and effective promotional strategies. Familiarity with digital marketing tools and social media platforms relevant to book promotion. Self-motivated, organized, and able to work independently in a remote setting. Availability to commit to a project-based engagement lasting several weeks.About TwineTwine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.Our MissionTwine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.