Specialist - Product Marketing

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences.

Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. Fresh vision. Real impact. Come build it with us. Job DescriptionResponsibilities:

Product messaging and positioning — Create clear, compelling messaging and competitive product positioning that resonates with end users and decision-makers, including ones tailored for a product-led motion. Craft value propositions that speak to user pain points and drive self-serve interest and conversion. Product launches — Conceptualize and create customer and internal GTM-facing assets like product pitches, persona cards, product demos, promotional videos, solution articles, etc. , for new feature launches and enhancements. Partner with Product Managers and create a cadence of enablement for monthly product releases.

Product and feature adoption — Drive feature discovery and activation through in-product campaigns, lifecycle communications, and PLG-aligned engagement tactics. Identify drop-offs in the user journey and execute campaigns to remove friction and improve conversion. Sales enablement — Equip internal GTM teams with high-value sales tools, product knowledge, and training that connects product value to user outcomes. Help bridge the gap between product usage data and sales conversations for bottom-up growth motions. Customer engagement — Plan and execute scalable communication strategies to keep users and customers informed on releases, fixes, and enhancements.

Use user behavior data to segment messaging and personalize updates for greater relevance and re-engagement. Evangelism — Come up with thought-leadership content, blogs, etc. , to serve as a company and product spokesperson. QualificationsAny graduate degree (MBA preferred) with 4 to 6 years of prior experience in product marketing, preferably in a PLG position. Experience working in enterprise or mid-market software companies with exposure to product-led GTM strategies — especially around onboarding, freemium/usage-based models, or user activation loops. Passionate about building user-centric experiences and influencing growth through the product. Prior collaboration with product managers, design teams, growth teams, and sales is expected.

An ability to understand tech and business software, including buyer behavior and ideal customer profiles, and translate product capabilities into marketing material. Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc. Hands-on ability to create a range of marketing assets, including sales plays, cheat sheets, blitz kits, content blurbs, email touchpoints, or training materials with a special focus on PLG-friendly marketing assets like onboarding emails, in-app messages, and product walkthroughs. Excellent English communication skills — written, verbal, and visual — with attention to detail and UX copy principles.

Proven ability to work well cross-functionally across geographies, including executive management, product management, operations, sales, marketing, and also with customers. Self-starter, independent, and result-oriented who can go the extra mile to drive business outcomes. Ability to take ownership and demonstrate accountability to achieve the intended business outcomes. Additional InformationAt Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity.

We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.