Brand Manager

About the G Nation: Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash, we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!Who You'll Be Working With: If you are digitally savvy, have a customer-oriented mindset, think innovatively to solve problems, and love to analyze behavior, then the Marketing team may be for YOU!You'll be responsible for the following:

Understand the entire business end-to-end, focusing on KPIs and which levers affect the overall business target including product take up across different channels, merchant performance, and repayment performance. Understand the users’ pain points, delight points, and turn them into actionable steps based on feedback and data available. Deep analysis of business and user metrics across different report formats, in response to proposed initiatives and experimentation. Organization and presentation of data driven analyses, initiatives, and post mortems. Lead the exchange of ideas through close collaboration between cross-functional teams (marketing, data science, UX, business intelligence, etc.

)Prioritize, optimize, plan, execute and oversee end-to-end process of growth initiatives. Coordinate and negotiate with internal and external partners (commercial, enterprise, merchant partners, etc. ) for campaigns enablement, promo partnerships, and merchant discount rates. Drive traffic to websites, landing pages, social media, and ultimately app conversionsWork with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)Understand conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses. Scale and automate growth processes. We're looking for:

Graduate of Marketing, Business Management, or any related degreeSelf-starter, willing to learn fast, and with obsession about the customer. Entrepreneurial mindset and passion for financial inclusion. Excellent communication skills both verbally and in writing for data visualization and storytelling. Data driven with clear understanding of data, analytics, business metrics, user metrics, and statistics. Understanding the importance of accuracy, credibility, and consistency. Strong interpersonal skills. Strong business acumen is a plus. Experience in A/B Testing and Data Analytics; Knowledge in SQL and advanced Microsoft Excel is preferred.

Experience from FMCG, FinTech (lending), Consumer Financing, or Telco industry is a plus. Perks & Benefits You'll Enjoy: - Agile work set up- HMO upon day 1 with free dependent- Guaranteed 14 months- Rice, Clothing and Transportation allowances for ALL levels- Wellness allowance with expanded coverage of reimbursable wellness items- Additional paid time off on top of VL credits- Annual Performance-based Incentives and Bonuses beyond market standards- Flexible benefits options (under the Super GFlex Program)