Director of Marketing

SummaryThis role oversees all marketing, advertising, promotional, and business development activities. It provides firm-wide leadership in marketing strategy, client engagement, and brand development. The position manages vendor relations and identifies new business opportunities to align with the company’s strategic goals. Essential ResponsibilitiesDevelops and administers overall marketing plan. Performs project-specific and market research to support proposals and strategic planning. Monitors, tracks, and coordinates responses to major public Requests for Qualifications (RFQ’s) and Requests for Proposals (RFP’s).

Oversees the design and preparation of marketing collateral, publicity materials, and associated documents, to improve the marketing of the company and its services. Coordinates and prepares materials for client presentations and interviews, in accordance with company branding. Maintains photographs of ongoing project progress and finished product. Manages promotional product inventory in conjunction with Executive Assistant. Maintains regular contact with all company departments to stay informed on service developments. Attends networking events and professional association meetings for business development. Conducts client satisfaction surveys and identifies areas for service improvement.

Maintains an awareness of developments in the fields of marketing and research to ensure the company continues to compete effectively. Provides expertise on business development strategies and market trends. Manages the Client Appreciation Program and facilitates internal marketing meetings. Maintains and updates the marketing database, GCW website, and social media channels with a content calendar and strategy, including leading reoccurring meetings with the Social Media Committee. Some travel may be required. Knowledge, Skills, And AbilitiesExcellent writing, editing, and presentation skills, particularly in translating technical content for targeted messaging. Ability to balance multiple deadlines across proposals, campaigns, and marketing initiatives.

Knowledge of marketing tools, CRM systems, and social media platforms. Understanding of the civil engineering and professional services industry, including qualifications-based selection (QBS) and client development practices. Familiarity with SOQ/RFP/RFQ responses, teaming strategies, and coordination with technical staff. Understanding of conferences, sponsorships, and speaking engagements relevant to the A/E/C industry. Skilled in managing the proposal lifecycle, including content creation, layout, compliance, and deadlines. Elevate firm visibility through strategic branding, awards, publications, and partnerships. Ability to maintain consistency in messaging across proposals, presentations, digital platforms, and collateral materials.

Ability to create and execute long-term marketing plans aligned with business development and firm-wide goals. Supervisory ResponsibilitiesThis position may or may not have supervisory or oversight responsibilities. QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education And Experience RequirementsBachelor’s degree or equivalent experience in marketing or communications preferred. Minimum seven (7) years of experience. Certificates, Licenses, RegistrationsValid driver’s license.

Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, use hands, stand, walk, crouch, bend, stoop, stretch, and lift. Employee must have specific vision abilities to include close and distance vision, full color vision, and ability to adjust focus working with computer and business equipment. Work may require moderate physical exertion with long periods of sitting or standing; lifting up to 30 lbs.

Work EnvironmentThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually low. The noise level in a field environment is usually medium to high. The responsibilities outlined in this job description are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required.

The employer reserves the right to modify this job description at any time or with or without notice. About GCW Engineering, Inc. GCW delivers the future of infrastructure through innovation and sustainable solutions for our community. Since 1969, we have grown and developed a team of engineers, surveyors, planners, and designers to provide the versatility our clients need, partnered with experience that matters.

Ranging from private development and municipal infrastructure to aviation and water/wastewater facilities, GCW serves clients by providing planning, surveying, and engineering services with the demonstrated ability to tailor an approach and methodology to successfully complete every project.