Acquisition Marketing Manager

Company DescriptionWhere cutting-edge science meets heartfelt care. Genea are world leaders in Fertility treatment, we have been providing industry leading success rates for over 35 years and are passionately committed to providing exceptional care to every single patient. With over 50 specialists on our team working Australia wide, Genea is a growing business constantly working to innovate, lift the bar and continually improve outcomes for our patients. At the core of our business are our people, we work hard to create a workplace that is inclusive, engaging and diverse.

Genea is a certified Inclusive Employer (24/25) and Family Friendly Certified workplace, we offer numerous benefits to our staff and truly value the contribution of each individual employeeJob DescriptionWe are currently seeking an experienced Acquisition Marketing Manager to join our Marketing team. In this role, you will be responsible for attracting, engaging, and converting potential patients (leads) through various marketing channels with a data driven approach. The role will focus on:

developing and executing marketing plans; managing campaigns and paid performance media; developing marketing analysis frameworks and reporting; assessing activity effectiveness through data insights, making recommendations for improvement and collaborating with stakeholders to make impactful change. You will be responsible for measuring the performance of the leads converting through to patients, working closely with the data team to develop robust reporting frameworks, and providing key insights, recommendations and opportunities to improve overall leads volume, budget / resource efficiencies and conversion rates. This role is 65% Develop and Implement Patient Acquisition Strategies and 35% Performance Metrics, Insights and Recommendations.

QualificationsWe are looking for an experienced Marketing Acquisition Manager who is highly data-driven and has a track record of leveraging insights to create and execute effective action plans. This position offers significant autonomy, so we need someone who can think strategically and creatively to enhance both the doctor and patient referral funnels for Genea. We are open to candidates from various industries, but a passion for healthcare and the ability to thrive in an agile work environment are essential. Additional InformationOur staff tell us it is the people they work with that makes them stay.

That, and our exceptional success rates. It is pretty special working for one of Australia's leading Fertility clinics. And what's in it for you?We know it's important to look after our staff, so Genea offers a number of perks including;Glow - Our online recognition and rewards portal. Access discounts at over 350+ retailers as well as accessing recipes, fitness classes and mindfulness sessionsLearning and development – Ongoing opportunities for continuous education through Education Days, internal development, conference opportunities and companywide initiativesCertified Family Friendly workplace 2024/25 Genea is committed to providing a workplace that is diverse, equitable and inclusive.

It is important to us that our hiring process is accessible and open to all, we welcome applications from Indigenous Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers and LGBTIQA+ people. Please contact our recruitment team (hrrecruit@genea. com. au) if we can help with any reasonable adjustments to enable you to participate in the job application process