General Manager, Indonesia | Cosmetics

Location: Jakarta, Indonesia · Function: Country P&L LeadershipAbout the roleA fast-growing, leading Asia beauty brand is hiring a General Manager to lead our Indonesia business end-to-end. You’ll own the P&L, set the country strategy, and lead a high-performing team across sales, marketing, e-commerce, and offline retail to deliver sustainable growth.What you’ll doSet & execute country strategy: Build multi-year plans to drive revenue, share and brand equity in Indonesia; translate global strategy into locally resonant execution.Own the P&L: Plan, monitor and optimize budgets, pricing, trade spend and media ROI to hit growth and profitability targets.Build winning routes-to-market:E-commerce: Lead Shopee, Tokopedia, Lazada and TikTok Shop growth (assortment, pricing, ops, media).Offline: Expand Modern Trade, General Trade, drugstores and specialty beauty; oversee distributor/retailer management and field execution.Marketing & creators: Orchestrate always-on + campaign bursts across digital, social, KOL/creator and offline; insist on performance rigor and marketing efficiency.Product & consumer: Localize portfolio, shade ranges and hero SKUs; mine market trends and consumer insights to unlock new growth spaces.Team leadership: Hire, coach and scale a high-performing sales, marketing and e-commerce team; instill data-driven, results-oriented culture.Governance: Ensure compliance with Indonesian regulations (e.g., BPOM), halal considerations and company standards; manage key suppliers and partners.What you’ll bringBachelor’s degree in Business, Marketing or related field.10+ years in beauty/cosmetics or consumer goods, including 3+ years in a senior leadership role (country lead/business unit head preferred).Deep understanding of the Indonesian beauty market—channels, consumer behavior, pricing dynamics and competitive landscape.Proven track record building brands and scaling revenue across e-commerce (Shopee/Tokopedia/Lazada/TikTok Shop) and offline (GT/MT/retail).Strong commercial acumen (P&L, forecasting, trade terms) and performance marketing literacy (media mix, KOL efficiency, CAC/ROAS).Excellent leadership, stakeholder management and negotiation skills; comfortable operating in a fast-paced, high-growth environment.Languages: Fluent English and Bahasa Indonesia; If this sounds like you, apply to find out more today! Due to the anticipated overwhelming responses, we regret that only successfully shortlisted applicants will be contacted.