General Manager

Join Our Leadership Team as Our General ManagerAt Lapine Fitness Studio (LFS), we’re on a mission to transform lives and redefine the fitness experience in Brooklyn. As a growing Small Group Personal Training facility, we’re seeking a General Manager to lead our coaching team, drive membership growth, and champion our culture of excellence.This is a high-impact leadership role that combines people development, operational leadership, and strategic sales execution — perfect for someone who thrives in both community-building and business growth.About LFSLFS is built on community, 6-star service, and care. We pride ourselves on delivering a premium training experience supported by an engaged, high-performing team. The General Manager is a cornerstone of this mission — leading with integrity, maintaining exceptional standards, and helping every member and coach feel supported and empowered.Core Responsibilities:Coaching (Approx. 15-20 Sessions/Week)Deliver high-quality small group personal training sessionsLead first sessions for new members to ensure a seamless and memorable introduction to LFS coaching and culture.Support high-traffic sessions to maintain consistency and exceptional member experiences (as needed).Team Management & DevelopmentConduct weekly 1:1 meetings with each coach to review performance, set goals, and identify growth opportunities.Host weekly team meetings to share updates, celebrate wins, and maintain alignment across the coaching staff.Perform weekly session audits to ensure coaching quality, consistency, and adherence to LFS standards.Be a culture carrier — model professionalism, care, and leadership in every interaction.Lead in-services to upskill the coaching team and strengthen the member experience.SalesFollow up with new leads to maximize conversion opportunities.Conduct sales calls with prospective members and ensure a smooth transition into onboardingOwn, Track and report key sales metricsCollaborate with leadership to plan studio promotions, events, and community partnerships that support lead flow and brand visibility.Leadership & StrategyAttend and contribute to weekly Level 10 meetings — reviewing KPIs, quarterly projects, weekly to-dos, issues, and opportunities.Collaborate cross-functionally with Director of member expereince to strengthen community engagement, enhance retention, and foster a unified team culture.Take ownership of key KPIs and lead the development and execution of quarterly studio growth initiatives.Support staff hiring, onboarding, and training systems to maintain a world-class team.Ensure consistent alignment between LFS’s mission, core values, and day-to-day execution.Provide ongoing insight and recommendations on programming, scheduling, and team performance.HiringSupport the recruitment, interviewing, and hiring of new coaches and front-line staff.Lead onboarding and training systems to ensure smooth integration into LFS culture and operations.Identify internal growth and leadership opportunities for team members.Maintain an updated talent pipeline and proactively seek high-quality candidates to support growth.Conduct periodic performance reviews to assess development, contribution, and cultural alignmentWhat We’re Looking ForProven Leadership Experience: 2+ years in fitness management, team leadership, or sales-driven roles.Sales & Communication Skills: A confident, empathetic communicator who thrives in conversations and conversions.Coaching Expertise: Experience in small group personal training, programming, and member engagement.Organizational Mastery: You balance systems and relationships with equal skill.Culture-Driven Leadership: You bring energy, accountability, and care to every interaction.Why Join LFS?Make a Real Impact: Lead a passionate team and help shape the growth of a leading Brooklyn fitness studio.Professional Growth: Access leadership mentorship, ongoing education, and meaningful career development.Positive Culture: Join a community of driven, supportive people who care deeply about their craft.Strategic Autonomy: Collaborate directly with ownership on vision, systems, and innovation.Position DetailsLocation: South Slope, BrooklynHours: Full-time, in-personCompensation: $70,000 to $80,000 annuallyInterested? Email Paul@lapinefit.com with the subject line "LFS GM opportunity" about why this role resonates with you.