General Manager

About UsProven supports equal opportunities for all candidates and is committed to empowering its people through continuous personal and professional development. We foster a collaborative and inclusive environment built on mutual respect, innovation, and a healthy work-life balance. With a strong track record in recruitment, managed services, and workforce solutions, we are proud to be long-term partners in shaping success for both our clients and our employees.Our client is a well-established player in the Food & Beverage sector, known for driving innovative solutions across the KSA region. They offer a dynamic work environment focused on long-term growth and impact.Role OverviewThe General Manager will take overall responsibility for the operational performance, profitability, and strategic growth of the Food & Beverage business. This includes overseeing daily operations, driving commercial strategies, enhancing brand positioning, and ensuring sustainable financial success.The GM is expected to bring proven experience as a Business Lead, Director, and Marketing Strategist, with strong expertise in strategy, brand development and direction, tech-driven marketing, social media, and modern operational practices. The role requires balancing operational excellence with innovation, ensuring the company delivers outstanding guest experiences while maintaining a strong competitive edge in the F&B industry.Key ResponsibilitiesDevelop and execute strategies to ensure profitable growth and operational excellence across the F&B division.Collaborate with the board to define long-term objectives, expansion opportunities, and brand positioning.Lead the development and execution of brand direction and marketing strategies, ensuring consistent positioning across all customer touchpoints.Integrate technology-driven solutions into operations, marketing, and customer engagement (social media, CRM, digital platforms, loyalty programs).Drive innovation in menu offerings, service models, and customer experiences to adapt to evolving market demands.Ensure smooth day-to-day operations while upholding brand, quality, hygiene, and safety standards.Monitor operational and financial performance against plans, budgets, and KPIs, taking corrective actions as needed.Build, lead, and inspire cross-functional teams (operations, marketing, customer experience) to achieve business goals.Conduct market and competitor analysis to anticipate trends, inform business decisions, and strengthen brand competitiveness.Develop partnerships and supplier relationships that enhance both brand equity and operational efficiency.QualificationsEducationBachelor’s degree in Business Administration, Marketing, Hospitality Management, or related field (MBA preferred).Minimum 10 years of direct management experience in F&B or hospitality operations with full financial accountability.Experience in managing diverse formats (restaurants, QSR, casual dining, catering, or hospitality outlets).Strong background in marketing, digital transformation, and customer-centric business growth strategies.Experience12–15 years of relevant work experience, with at least 10 years in a senior management role within the F&B or hospitality industry.SkillsProven track record as a Business Lead, Director, or Marketing Head with strong operational and commercial acumen.Expertise in strategy development, brand building, and direction.Demonstrated success in tech-driven marketing, digital campaigns, and social media brand engagement.Strong P&L and financial management experience, with success in revenue growth and cost control.Excellent leadership, communication, and interpersonal skills to inspire teams and stakeholders.Strong problem-solving, decision-making, and conflict-resolution abilities.Customer-focused mindset with a passion for delivering innovative and exceptional dining experiences.