General Manager, Sales EMEA (Mining Segment)

As a pioneering public listed enterprise, our company has achieved a landmark breakthrough in China's manufacturing sector. It successfully developed the first domestic product, shattering the long-standing international oligopoly and establishing itself as the No.1 position in China and the to leading position across globe with this capability. The company has since evolved into a global leader, capable of mass-producing a full range of of the products in mining industry.Job SummaryThe General Manager of Sales will lead and manage all sales and business development activities within the mining sector. This role is responsible for driving the overall sales strategy, securing new clients, and growing relationships with existing customers in the mining equipment, technology, or service sectors. The GM will lead a high-performing sales team to achieve revenue and profitability targets, ensuring market leadership and strong brand presence.Key responsibilitiesStrategic leadership and planningDevelop and execute a strategic sales plan to achieve corporate objectives and expand the market share in the mining industry.Analyze market trends, competitor activities, and industry developments to identify new growth opportunities.Collaborate with senior leadership to set sales targets, budgets, and business development initiatives.Formulate pricing strategies and assist in coordinating distribution and market access.Sales and business developmentTake full accountability for the regional sales team and growth strategy for mining industry client across EMEA region.Build and maintain strong, long-term relationships with key customers and stakeholders, including mining companies, mining contractors, engineering firms, and OEMs.Utilize a consultative selling approach to understand customer needs and develop tailored, highly engineered proposals.Negotiate and finalize complex sales deals and contracts.Represent the company at industry conferences, trade shows, and other events.Team leadership and managementLead, mentor, and motivate a team of sales professionals to achieve individual and team performance goals.Conduct regular sales training and coaching sessions to ensure the team is equipped with the latest product knowledge and selling techniques.Monitor sales metrics and performance indicators, implementing corrective actions as needed.Manage the hiring, onboarding, and performance management process for the sales team.Operational excellenceManage the sales budget, pipeline health, and forecasting to track performance and guide decision-making.Ensure the consistent use of CRM systems for tracking sales activities and customer interactions.Partner with cross-functional teams, such as engineering, product management, and service departments, to ensure seamless delivery and support.Ensure full compliance with all relevant industry regulations and company policies.Qualifications and skillsEducation and experienceBachelor's degree in Business, Marketing, Mining Engineering, or a related field; a Master's degree is a plus.Minimum of 15+ years of progressive experience in B2B sales within the mining or heavy equipment industry.Proven track record of success in sales leadership roles, consistently exceeding targets.Familiar with the mining industry client in the EMEA regionMust be bilingual of Chinese Mandarin and English. Other language skills will be a plusKey competenciesStrong leadership skills: Ability to inspire and lead a diverse sales team.Mining industry knowledge: In-depth understanding of mining operations, equipment, and customer requirements.Strategic thinker: Capable of analyzing market trends and developing effective, long-term business strategies.Financial acumen: Strong experience with budget management, forecasting, and P&L analysis.Excellent communication: Superior verbal, written, and presentation skills.Travel availability: Willingness and ability to travel frequently to customer sites, industry events, and company headquarters.