General Manager, Sales

Company DescriptionEstablished in 1983, The Structural Engineers Ltd. (SEL) has grown into one of Bangladesh’s most respected private limited companies in the construction and real estate sector. Incorporating as a private limited company in 1987, SEL has since completed over 230 successful projects, including buildings, bridges, and more. The company entered the Real Estate sector in 1995 and currently has 35 ongoing apartment and commercial projects across Bangladesh. SEL is committed to maintaining high standards in project execution with a philosophy of "Quality comes first, profit is its logical sequence." Additionally, SEL actively participates in corporate social responsibility through their Charitable Foundation.Job Purpose To lead and drive the overall sales performance across all customer segments through strong planning & execution, market insight, and team leadership. The role holder is responsible for ensuring achievement of revenue targets through effective sales strategies, channel management, customer engagement, and team leadership. The incumbent plays a key role in aligning sales operations with the company’s overall business strategy and market positioning. Translate corporate business strategy into divisional sales plans, budgets, and performance targets.Conduct market research, competitor benchmarking, and feasibility assessments to guide pricing, product positioning, and demand forecastsDevelop annual and project-wise sales forecasts, pricing strategies, and revenue plans in coordination with Finance and Marketing.Drive project-based retail sales through site and regional teams, ensuring alignment with project launch plans, pricing, and promotional strategiesLead institutional and bulk client acquisition through long-term partnerships with corporate buyers and investorsManage and expand the agent, broker, and partner network to maximize sales coverage and ensure compliance, performance tracking, and ethical conductLead the Customer Relationship Management (CRM) operations to ensure timely lead follow-up, conversion, and after-sales support.Drive the sales pipeline and conversion ratios through data-driven performance tracking.Monitor inventory movement, collection schedules, and handover milestones with cross-functional coordination.Establish and enforce sales policies, documentation standards, and reporting protocols.Work closely with Marketing for campaign design, lead generation, and digital outreach.Liaise with Engineering and Project teams to stay updated on progress, quality, and handover timelines.Ensure timely reporting of sales performance, revenue realization, and receivables.Foster a performance-driven, ethical, and customer-centric culture in Sales