General Manager – Travel & Tourism Services (Baku)

General Manager – Travel & Tourism ServicesLocation: Baku, Azerbaijan Industry: Travel Agency & Tourism Services Work Model: Full-time, office-based (city center)About the Company (Confidential)Our client is one of the leading and most reputable travel services companies in Azerbaijan. The organization provides premium airline ticketing, tailor-made travel solutions, corporate travel management, and a broad portfolio of tourism products. With a high walk-in customer volume and a strong market presence, the company is recognized as a trusted and established brand in the region.Role OverviewThe General Manager will oversee the full travel agency operation, including sales, ticketing, tourism product development, customer experience, team leadership, and overall commercial performance. The ideal candidate brings strong travel agency experience, excellent operational understanding, and the ability to drive business growth in a dynamic, customer-focused environment.Key ResponsibilitiesTravel Agency Operations ManagementLead and manage daily sales, reservations, ticketing, and customer service operations.Ensure smooth workflow, high service quality, and operational efficiency across all departments.Build a performance-oriented operational culture.Airline Ticketing & Commercial PartnershipsOversee and manage ticketing operations, ensuring accuracy, speed, and competitive service.Maintain and strengthen commercial relationships with airline partners.Negotiate fares, deals, and special promotions to drive profitability.Airline ticketing experience is a strong advantage for this role.Tourism Product DevelopmentDevelop and expand travel packages, tours, and destination offerings.Identify market trends, customer preferences, and competitive opportunities.Establish and maintain partnerships with hotels, destination management companies, and suppliers.Work closely with marketing teams to launch and promote new products.Sales & Business GrowthSet and achieve sales targets, revenue goals, and growth strategies.Improve customer acquisition, upselling, and retention.Expand corporate travel business and build long-term client relationships.Customer Experience LeadershipOversee high walk-in traffic operations, ensuring a premium and consistent guest experience.Manage customer inquiries, bookings, and complaints with professionalism and speed.Uphold high service standards and protect the company’s brand reputation.Financial & Performance ManagementManage budgets, forecasts, and overall P&L accountability.Track revenue streams and ensure profitability across all business lines.Provide regular performance reporting to senior leadership.Candidate ProfileMinimum 8–10 years of experience in travel agency, tourism services, or tour operator management.Proven leadership experience in customer-facing, high-traffic service environments.Airline ticketing experience (GDS knowledge, fare rules, airline partnerships) is a significant advantage.Strong commercial acumen and understanding of tourism products and market trends.Excellent communication and negotiation skills.Fluent English is required; Azerbaijani or Turkish language skills are an advantage.Hands-on, customer-oriented, and capable of driving operational and commercial excellence.Compensation & BenefitsCompetitive salaryAnnual bonus schemeCompany-provided accommodationComprehensive health insuranceAdditional benefits to be discussed during interviewsConfidentiality NoticeThe hiring company’s identity will remain confidential during the early recruitment stages. All applications will be treated confidentially and shared only with the client upon prior approval from the candidate.