Genre Marketing Planner (C&M)

Job Title: Genre Marketing Planner (C&M) – Ref: 1027221Department: Marketing DepartmentLocation: TokyoJob SummaryAs a Genre Marketing Planner, you will own end-to-end marketing responsibilities for assigned product genres—covering strategy, campaign planning, execution, creative direction, and performance analysis. You will collaborate across teams to drive user engagement, improve UX, and deliver impactful results.Key Responsibilities Strategy & PlanningAnalyze user behavior, market trends, and competitive dynamicsDevelop genre-specific marketing strategiesPlan and execute awareness campaigns (e.g., TVCM, digital ads)Design conversion-focused marketing initiativesExecution & Creative DevelopmentLead UX and communication design implementationCollaborate with creative teams and agencies to produce visuals and messagingManage multi-channel promotional activitiesPerformance ManagementMeasure campaign effectiveness using behavioral and psychological insightsManage performance data and continuously optimize strategiesExample ProjectsFashion THE SALEDevelop overall event marketing strategyCreate engaging UX for event pages and user incentivesExecute digital and TVCM promotions and manage creative deliverablesOngoing Genre Promotions (e.g., Prepared Foods)Plan messaging, channel selection, and campaign frequencyLead creative development with agenciesIntegrate data insights to enhance campaign resultsRequirements – Must-Have (any of the following):3+ years of professional experienceBasic quantitative and qualitative data analysis skillsNice-to-Have:Marketing or planning experience in a business company, ad agency, or consulting firmExperience managing KPIs and budgetsProject management experienceTeam leadership experienceEnglish RequirementTOEIC score of 800+ or equivalent English proficiency (e.g., English-medium university degree)Proof required by the time of offer; otherwise, a TOEIC IP test may be administered