Glassbox is looking for a talented and experienced Demand Generation & ABM Manager to join our Global team. We are a leading force in shaping digital experiences. It helps organizations uncover digital issues, boost conversion rates, enhance accessibility, prevent fraud, and more. Leveraging AI-driven customer intelligence, Glassbox enables enterprises to deliver secure, proactive, and preventative digital experiences. Its solutions are trusted by highly regulated organizations, including SoFi, Cal, and many others. We are growing and have been recognized by G2 as one of 2024's Top 50 Software Companies worldwide.
If you are a dynamic, successful, experienced, metrics-driven leader, Glassbox might be a great fit. Will you join us in this journey?What Will You Do?Own ABM strategy and execution for target account lists in partnership with sales, including multi-touch campaigns, outbound support, and 1: 1 or 1: few initiativesPlan and launch lead generation programs across digital channels (email, paid social, content syndication, webinars, etc.
) to drive MQLs and SQLsDevelop audience segmentation, messaging, and content strategies that align with buyer personas and journey stagesUse tools like 6sense, Marketo, and Salesforce to track engagement, score leads, and optimize campaign performanceCollaborate closely with Sales and RevOps to ensure proper lead handoff, tracking, and follow-upTest, measure, and optimize鈥攃onstantly refine campaigns based on performance metrics and feedback from the fieldWhat You Will Need4+ years of experience in B2B demand generation or ABM roles, ideally in SaaS or techHands-on experience with ABM platforms (6sense, Demandbase, etc.
), marketing automation (Marketo/Hubspot preferred), and CRM (Salesforce)Proven ability to generate and convert pipeline through strategic targeting and campaign executionStrong collaboration and communication skills鈥攜ou're comfortable working across marketing, sales, and product teamsAnalytical mindset and results-driven approach鈥攜ou know how to turn data into action
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