Global Customer Marketing, Sr. Consultant Marketing Automation & Operations

Requirements Description and Requirements Applicants should be available and willing to work on-site*** Global Customer Marketing, Sr. Consultant Marketing Automation & Operations This position is available for the following countries: El Salvador Guatemala BrazilPosition overview:We’re looking for a Senior Consultant, Marketing Automation & Operations to lead our global Pardot and Salesforce operations. In this role, you’ll drive the development and optimization of B2B marketing automation strategies, collaborating closely with content, paid media, analytics, and sales teams. Your work will directly support scalable campaign execution, lead management, and alignment between marketing and sales. This role will have one person reporting; however will support further development as required.Key responsibilities:Leadership & Cross-Functional CollaborationHelp build a Centre of Excellence for Marketing Automation & Operations, supporting the vision, tech stack strategy, and team development.Foster alignment and communication with cross-functional partners including Sales, IT, Analytics, and Senior Leadership.Mentor and support team members and external agencies on strategy, tools, and best practices.Marketing Automation & Data GovernanceOwn end-to-end Pardot operations and support Salesforce administration.Design and optimize lead nurture workflows, segmentation, A/B testing, dynamic content, and campaign reporting.Manage list imports, QA, deliverability, and maintain database hygiene.Implement lead scoring, grading, manage lifecycle stages (MIL to SQL), and enhance campaign attribution.Ensure compliance with GDPR, CAN-SPAM, CCPA, and oversee key platform integrations.Strategic Execution & EnablementCollaborate with product marketing, content, and sales teams on lifecycle email strategy and execution.Align with analytics and IT on platform improvements and campaign measurement.Provide strategic and hands-on support to internal growth marketing teams and agency partners.Sales Alignment & Lead ManagementWork closely with sales to improve marketing-to-sales handoff, lead lifecycle management, and lead scoring frameworks.Use data insights to refine MQL/SQL conversion strategies and improve attribution accuracy.Content Strategy & OptimizationPartner with content and product marketing to build high-performing campaigns.Leverage A/B testing and content optimization to maximize engagement and conversions.Marketing Operations & MartechDrive operational excellence in lead management and campaign performance.Support in maintaining and evolving the marketing tech stack, ensuring seamless integration and data flow & governance.Champion forecasting (sales, revenue, project delivery), and manage reporting cadence (monthly, quarterly, annual)Create business intelligence tools and dashboards to improve visibility on customer, product, and profitability metricsSupport segmentation and activation strategies using CRM and CDP data & models.Testing, Analytics & ReportingConduct multivariate and incrementality tests across nurture and ABM programs.Collaborate with the Data & Analytics team to deliver accurate, actionable reporting and performance insights across marketing channels,..Requirements & Core Competencies:Schedule flexibility - RequiredManaging self developmentEmbracing technologyFocusing on customersGiving supportLeadership Competencies:Providing leadership and adaptability to changesLeading change through analysis and strategyBuilding effective teams through developmentManaging stakeholders and achieve Customer ExcellenceFunctional competencies:Strong understanding of marketing automation best practices, email design, and regulatory compliance.Demonstrated experience in lead management, data governance, and cross-functional project execution.Strong analytical and problem-solving skills with a data-driven mindset.Highly organized with excellent prioritization and project management skills.Fast learner with technical aptitude and a passion for continuous improvement.Strong communicator and team player who thrives in collaborative environments.Proficiency in HTML, CSS.Experience with campaign tracking, data management tools, and integrations (e.g., Zapier).Familiarity with platforms like Instapage, Folloze, and ABM/ad platforms (Rollworks, StackAdapt, Demandbase).Experience with paid channels (LinkedIn Ads, Facebook Ads, Google Ads, programmatic).Exposure to working with Data Engineers, Data Scientists, and Business Intelligence teams.Qualifications:English - B2: Oral and written comprehension. Appropriate use of language.A third-year level or graduate of Business Administration, Industrial Engineering, or related career - Desirable.10+ years in marketing automation and operations, with deep hands-on experience in Pardot and Salesforce in a B2B environment.Equal Opportunity EmployerAt TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence, and performance without regard to any characteristic related to diversity.Additional Job DescriptionWe’re looking for a Senior Consultant, Marketing Automation & Operations to lead our global Pardot and Salesforce operations. In this role, you’ll drive the development and optimization of B2B marketing automation strategies, collaborating closely with content, paid media, analytics, and sales teams. Your work will directly support scalable campaign execution, lead management, and alignment between marketing and sales. This role will have one person reporting; however will support further development as required.EEO StatementAt TELUS Digital, we enable customer experience innovation through spirited teamwork, agile thinking, and a caring culture that puts customers first. TELUS Digital is the global arm of TELUS Corporation, one of the largest telecommunications service providers in Canada. We deliver contact center and business process outsourcing (BPO) solutions to some of the world's largest corporations in the consumer electronics, finance, telecommunications and utilities sectors. With global call center delivery capabilities, our multi-shore, multi-language programs offer safe, secure infrastructure, value-based pricing, skills-based resources and exceptional customer service - all backed by TELUS, our multi-billion dollar telecommunications parent.Equal Opportunity EmployerAt TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.