Global Marketing Director

Bakker & Partners is partnering with our client, a renowned international technology supplier for the pharmaceutical industry, among others to find a Global Marketing Director Pharma & HealthcareThe Global Director of Marketing – Pharma & Healthcare is responsible for leading the global marketing strategy, execution, and transformation of the Pharma & Healthcare division. This role owns all customer-facing messaging and digital content, ensuring technical knowledge is translated into clear, impactful communication across channels. The Director drives global brand positioning, product launches, ABM/ABX campaigns, and digital engagement while managing a skilled internal team and freelancers to deliver agency-level output efficiently.TASKS AND RESPONSIBILITIESStrategic LeadershipDefine, implement, and continuously refine the global marketing strategy for Pharma & HealthcareOwn and shape all messaging across campaigns, events, digital platforms, and sales enablementAlign marketing with divisional and group-level strategic priorities. Represent the division in cross-business marketing and leadership forumsDigital Marketing & ContentLead the digital transformation of marketing, ensuring a strong presence across ABM/ABX, social media, web, and digital mediaTranslate complex technical content into market-ready communication in partnership with technical expertsEnsure all marketing content is optimized for SEO, analytics, and performance tracking. Curate external thought leadership content to enhance GEA’s market authorityDesign & BrandOversee the development of marketing assets, ensuring brand consistency across all touchpointsCollaborate closely with freelance designers to deliver digital ads, ABM content, event graphics, and visual campaignsAct as a brand guardian, balancing creativity with adherence to corporate identityTeam LeadershipLead and mentor the Pharma & Healthcare marketing team (Solid Dosage, Lyophilization, Batch/Containment/Service,Events)Manage external freelancers (technical content and design) to expand team capabilityDrive a cost-efficient, in-house marketing model, maximizing output with minimal agency spendFoster collaboration with sales, service, product management, and R&D teamsCampaigns & EventsDirect global product launches, trade show presence, and digital campaigns.Own all messaging and communications before, during, and after events.Ensure sales enablement materials and ABM/ABX boards support customer engagement.Measurement & OptimizationOversee analytics reporting across all digital channels and campaigns.Use insights to continuously improve marketing performance and ROI.Report regularly on marketing impact to divisional leadership.Who are you?10+ years in senior B2B marketing leadership, preferably in life sciences, pharma, or high-tech industriesProven experience owning all messaging and content strategy across global campaignsDeep knowledge of digital marketing, ABM/ABX, SEO, and social media in a B2B environmentAbility to translate technical/scientific content into compelling customer-facing messagingStrong background in design oversight; ability to guide and evaluate creative workDemonstrated success in team leadership, mentoring, and managing hybrid teams (internal + freelance)Experience leading product launches and global trade show presenceHighly organized, with strong project management and cross-functional collaboration skillsComfortable working in a matrixed, global organization.Personal AttributesStrategic thinker with hands-on execution abilityCreative eye for design and brand storytellingData-driven and digitally savvyCost-conscious, pragmatic, and results-orientedExcellent communicator, able to influence at all levels.The offerOur client offers a highly engaging and challenging position with opportunities for independence and personal input. As Global Marketing Director, you will have a challenging role with impact, where you will have the opportunity to further shape and optimize the marketing. You will be joining a growing company with a healthy dose of ambition. Our client has an open and informal culture, with short decision-making lines and a high degree of responsibility for the business units and lines. Initiative and entrepreneurship are strongly encouraged. Our client offers an attractive salary package with extensive fringe benefits. What's more, you will be joining a company that invests in your personal development and offers opportunities for growth. There are flexible hours and the option to work from home. 20 statutory vacation days + 12 ADV.