Go-To-Market Analyst

Full-time | Remote (occasional London/Europe meet-ups) |Reports to Head of Go-To-Market We operate across licensed and non-licensed product lines and are building a lean, disciplined commercial engine that turns clear positioning into measurable demand. A background in finance is not required; we value numeracy, unconventional strategic thinking, and organised execution above industry pedigree.The RoleTranslate strategy into a weekly motion for our financial products by shaping mini go-to-market playbooks, running focused experiments, and turning signal into scale. Define who we sell to, craft offers that move those buyers, measure what matters, and keep the team aligned around a simple, auditable plan.ResponsibilitiesMap the ICP (Ideal Customer Profile) and buyer journey for each product, articulate the value narrative, and frame the single activation metric that proves a tactic is working.Assemble a four-week experiment slate per product, specify hypotheses and success thresholds, and retire tests quickly when the data is weak.Stand up lightweight dashboards for funnel stages, time-in-stage and pilot conversion, and translate findings into next actions the team can execute.Coordinate partner co-marketing and founder-led distribution, prepare briefs that Content can turn into assets fast, and keep launch calendars current.Maintain CRM (Customer Relationship Management) discipline by enforcing required fields, ensuring every opportunity has a next step, and tagging records so reporting remains trustworthy.Build simple ROI (Return on Investment) and pricing aides that Sales can run live with buyers, and refine offers based on win/loss patterns rather than anecdotes.Liaise with Legal/Compliance on licensed products to keep claims accurate and routes-to-buy clear, without slowing execution.Leverage our internal AI (Artificial Intelligence) system for target lists, research packets and variant copy, and apply human judgement to ensure tone, truth and fit.Close the loop with concise post-mortems that convert results into playbook updates, and keep the single source of truth tidy, tagged and current.What We’re Looking ForStrong numeracy and analysis; comfort with spreadsheets, basic cohort logic, funnel math and clear visual summaries of findings.Unconventional strategic thinking; ability to spot non-obvious routes to market, design scrappy tests and frame trade-offs with clarity.High organisation and discipline; reliability with calendars, checklists, documentation and hand-offs across Content, BD (Business Development) and Product.Clean, concise writing that turns positioning into offers, emails and briefs the team can use without further translation.Practical tool fluency: modern CRM (Customer Relationship Management) platforms, Notion/Confluence and Sheets; basic SQL (Structured Query Language) or Python is a plus, not a requirement.AI-native pragmatism; use automation to go faster while keeping the final word human, specific and verifiable.A learn-it-fast mindset; curiosity, coachability and comfort working across both licensed and non-licensed lines without prior finance experience.Reporting Line & InterfacesReports to Head of Go-To-Market . Works closely with Head of Content, BD/Channel (Business Development/Channel), Sell-side Design, Product Leads and Legal/Compliance for regulated messaging and offers.What We OfferA platform role at the centre of our commercial motion, direct exposure to strategy and execution, mentorship from senior operators, flexible remote work, and the chance to help build a GTM system that is simple, measurable and genuinely repeatable.Our Culture & How We WorkAnalytical and emotionally intelligent; entrepreneurial yet structured; autonomous, proactive and remote-first; ownership-minded; AI-native but thoughtful. These are the behaviours we expect across teams and the habits that make partnerships compounding rather than chaotic.Skills: projects,project management,communication