Go-To-Market Strategy Associate Manager

Job Title: Go-To-Market Strategy Associate ManagerLocation: BGC, Taguig CityAt Coca-Cola Europacific Aboitiz Philippines, we are driven by our purpose to Refresh the Philippines and Make a Difference – continuously leading the beverage industry with our Great People, Great Beverages, Great Execution, and Great Partners – Done Sustainably. As we continue to grow and shape the future, we are seeking passionate and innovative talents to join our team and make a difference with us.

Our commitment to excellence has been recognized through numerous industry awards by the Top Employers Institute, HR Asia Awards, Asia-Pacific Stevie Awards, HR Excellence Awards, and the Quill awards – and we are committed to continuously innovate, push boundaries, and create positive lasting impact to our people, customers, and the communities we proudly serve. Role OverviewThe Go-To-Market Strategy Associate Manager helps create the RTM Strategy based on the right market/channel characteristics and in line with CCBPI strategic objectives.

The position is responsible for the development and alignment of the RTM Strategy in the Philippines connecting the WHY of the local RTM with the WHY of CCBPI. To help design the appropriate strategy, the role should identify the country’s commercial opportunities for growing Numeric distribution (ND), execution level and market share and to optimize Cost to Serve (CTS) by implementing and adjusting to the local reality the group Distributor Management, Wholesaler Engagement Frameworks, and the Customer Service Policy.

This position should have direct coordination with other areas to define the RTM initiatives/pilots, obtaining the approvals, sponsorship and investment required for the implementation. Key Roles & ResponsibilitiesUnderstands current RTM elements (enabling best coverage, excellent commercial execution at optimal cost) and opportunities around thoseAnalyze and understand market behavior and competitor’s models (RTM, X-Ray of Distributors and Wholesalers, ND, CTS,Discounts, Customer Service Policies, etc. )Identify business opportunities that can be addressed by modifying RTMstrategyDevelop business plans for RTM via effective collaboration with commercial, RTM and other business areas.

Assess the feasibility of RTM strategies and conducts financial analysis to ensure a positive return to the companyStrategically align RTM models with key stakeholdersDefine, align, and implement the right RTM measurements (like service compliance, distributors effectiveness, eRTM coverage, CTS, ND, NSR – Net Sales Revenue, OI – Operating Income, SOM – Share of Market, Time Efficiency, etc. ) that will ensure effective RTM implementationAdapt Distributors Management and Wholesaler Engagement FrameworkFully understand the BIG Distributors Management and Wholesalers Engagement Framework to be able to lead their implementation.

Adapt, if needed, practices from the frameworks and align with Central Office the differencesMonitor the implementation of the Distributors Management and Wholesaler Engagement Framework and coordinate with other areas (RTM Execution, Digital Enablers, Capabilities, RGM, Logistics, Sales, etc.

) to have a successful deploymentFind and deploy best practices and standards for the Distributors and Wholesaler’s Management in alignment with BIG Central OfficeIdentify new industry trends to upgrade the existing RTM ModelsCoordinate and attend meetings with other bottlers to find out best RTM practicesInvestigate new selling and delivery models that are being developed and/or used by other companies that could be adapted to our market realities now or in the future in alignment with Digital Enablers Manager (e. g.

, B2B, chatbots, voice orders, photo recognition, inventory management, etc)Design and Run Pilots to test the hypothesisDesign and Support implementation of Pilots to test improvements of an effective and efficient RTM strategy, maximizing available resources to achieve full market potential in alignment with BIG. Secure resources and investment for pilot implementation and future roll out. Define the management scorecards to Track pilots and evaluate their outcome. Assess when Pilots drive transformational results to expand and deploy changes across the local RTM Models.

Create business case and recommend implementation processPosition RequirementsBachelor’s degree in Industrial Engineering or Business-related disciplineMinimum 3-5 years work experience in Distributor ManagementWith strong problem-solving, data management and analytical skillsCapable of leading and managing projectsGood communication, presentation and interpersonal skillsHighly proficient in MS OfficeFlexible, fast learner, and open to changeCompany SocialsReach us through our social media pages!LinkedIn: https: //www. linkedin. com/company/coca_cola_beverages_philippines/Facebook: https: //www. facebook. com/cocacolaphcareersInstagram: https: //www. instagram.

com/cocacolaphcareers/Thrive with us at Coca-Cola Europacific Aboitiz Philippines and be part of a company that is dedicated to delivering refreshing moments with its diverse and inclusive workforce. Because at CCEAP, your individuality is celebrated, your voice is heard, and your contributions are valued. CCEAP is proud to be an equal opportunity employer. We are committed to fostering an inclusive workplace where all individuals, regardless of race, color, religion, gender, sexual orientation, gender identity, age, disability, are treated with respect and have equal opportunities to grow and succeed.

We believe that diverse teams lead to stronger ideas and better outcomes, and we are dedicated to ensuring a fair and equitable environment for all our employees. Together, we can create great moments and make a meaningful impact on the lives of millions. Apply today and let's refresh the world together!