Head of Marketing

Company DescriptionGoatVPN is a fast-growing privacy and cybersecurity company, committed to providing top-tier online protection with a simple and user-focused approach. We combine cutting-edge technology with a premium customer experience, aiming to make digital freedom accessible to all. Join us in shaping the future of internet privacy. Role DescriptionWe are looking for a Head of Marketing to lead our marketing strategy and drive GoatVPN’s global growth. This is a full-time, remote position.

You will be responsible for developing and executing innovative marketing strategies, managing and mentoring the marketing and paid media teams, leading market research efforts, and optimizing our acquisition and retention initiatives. You will work closely with leadership to ensure that our brand, products, and campaigns strongly position GoatVPN in a highly competitive market. Key Responsibilities:

Lead the development and execution of full-funnel marketing strategies (awareness, acquisition, retention, loyalty)Oversee paid media operations (Facebook Ads, Google Ads, TikTok Ads, and others) with a strong performance-driven mindsetConduct and supervise market research to identify trends, opportunities, and customer needsManage and optimize marketing budgets with a focus on ROI and sustainable growthStrengthen the company’s public image through PR initiatives, partnerships, and community engagementCollaborate with product, design, and customer success teams to ensure brand consistency across all touchpointsDefine and monitor KPIs, providing regular reports and insights to the executive teamQualificationsProven experience (5+ years) in marketing leadership roles, preferably in SaaS, cybersecurity, or tech startupsStrong expertise in performance marketing and paid media managementExceptional skills in strategic planning, brand positioning, and market analysisSolid understanding of CAC, LTV, ROAS, and growth metricsExperience leading and scaling marketing teamsExcellent communication, leadership, and project management skillsAbility to thrive in a fast-paced, fully remote environmentBachelor’s degree in Marketing, Business, Communications, or related fields (Master’s degree is a plus)Experience with CRM platforms, data analytics tools, and digital marketing technologies is highly desirableJoin us to build one of the most trusted VPN brands in the world.

🚀