Job Description
Digital Marketing Specialist - Google Ads (Remote)We're a leading Australia-based eCommerce company having an immediate requirement for a motivated Google Ads Specialist to join our dedicated and professional remote team.This is a challenging and rewarding role for the right candidate who is reliable and has a can-do attitude.This is your opportunity to join a leading Australian eCommerce brand.๐๐ ๐๐ต๐ฒ Google Ads Specialist ๐๐ผ๐ ๐๐ถ๐น๐น ๐ฏ๐ฒ ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐น๐ฒ ๐ณ๐ผ๐ฟ:โ Adjust and optimize marketing campaigns/keywords and plans to meet changing markets and competitive conditions in order to hit ROAS targets as directed using feedback & input from Senior leadershipโ Adjust and update ad assets and monitor campaigns.- Working with the wider marketing teams to implement promotional campaigns.- Implementing marketing & ad content campaigns working with the brand and marketing teams.โ Pull platform reporting to monitor campaign pacing and help keep campaign reports up to date.- Keyword research and management to optimize bids (add PPC keywords and negative keywords)- Optimize bidding at keywords, placement, device, geographic, demographic, and other levels- Working with the Organic & Paid Media Teams to improve overall campaign performance and ROI.- Producing high-engaging ad content and strategies.๐๐ ๐๐ต๐ฒ Google Ads Specialist ๐๐ผ๐ ๐๐ถ๐น๐น ๐ต๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ณ๐ผ๐น๐น๐ผ๐๐ถ๐ป๐ด ๐๐ธ๐ถ๐น๐น๐:- Experience in implementing strategic marketing campaigns within all google ads channels.- Experience in eCommerce projects & Shopify eCommerce Marketing campaigns- Experience in writing ad copies following brand guidelines.- Set up campaigns, and optimize and maintain the account quality of Google ads account.- Proven track record of managing KPIs and ROI effectively using bidding strategies focused on ROAS & CPA.๐ฅ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ๐บ๐ฒ๐ป๐๐โข Prior employment or strong internship experience in a similar role (2-3 years)โข Marketing agency or web design/development agency experience (2-3 years)โข Having Google ads certificationsโข Experience in delivering client-focused solutions based on customer needsโข Proven ability to manage multiple projects at a time while paying strict attention to detailโข General knowledge of marketingโข Excellent verbal and written communications skillsโข A Degree in relevant areas.๐๐ผ๐ ๐ง๐ผ ๐๐ฝ๐ฝ๐น๐:Apply using LinkedIn
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