Google Analytics & Data Integration Specialist - Tietoevry Create (m/f/d)

Job DescriptionA part of global technology organization Tietoevry, MentorMate creates durable technical solutions that deliver digital transformation at scale by blending strategic insights and thoughtful design with brilliant engineering. With mature and established practices in enterprise web and mobile development, quality engineering, technical architecture, human-centered design, cloud, DevOps, data, and analytics, the company provides its people with the opportunity to work on impactful, global projects for recognizable brands. We value every team member and share our success through flexible working models, competitive pay and benefits, and advancement opportunities in a team of thousands of experts located around the globe.About The RoleWe’re looking for a Google Analytics & Data Integration Specialist to support one of our key clients in enhancing and expanding their analytics ecosystem. The client currently uses multiple Google Analytics properties and BigQuery to analyze performance across their new and legacy websites. This role will focus on optimizing that setup today and laying the foundation for a broader, cross-platform analytics strategy that connects web, mobile, and offline experiences.ResponsibilitiesAudit & Optimization: Review existing Google Analytics (Universal and GA4), Google Tag Manager (GTM), and BigQuery implementations to identify gaps, misconfigurations, or missing eventsReporting & Insights: Enhance dashboards and reporting frameworks to deliver clearer, actionable insights into site performance and user behaviourPerformance Analysis: Conduct funnel and event analyses to identify underperforming areasTracking Improvements: Strengthen event tracking, data layers, and multi-session tracking (e.g., from search to checkout) for more accurate attribution and customer journey analysisCollaboration: Work closely with the client’s reporting team and external vendors to implement and validate tracking improvementsLooking ahead, this role will also contribute to expanding analytics beyond the website to includeMobile and On-Site Experiences: Tracking interactions within mobile apps and physical environments (parks, stores, events), including QR code scans, kiosk interactions, and mobile redemptionsCross-Channel Measurement: Connecting data between partner or vendor apps (e.g., McDonald’s) and the client’s own digital properties to understand engagement, conversions, and campaign performanceUnified Analytics Framework: Supporting the creation of an integrated analytics platform that provides a single view of the customer journey across online, mobile, and offline touchpointsThe ideal candidate is both technically proficient and strategically minded - someone who can deep-dive into GA and BigQuery configurations today while designing scalable solutions for tomorrow. They understand web and app analytics, cross-channel tracking, and the value of unified, privacy-conscious customer data.Additional InformationAt Tietoevry, we believe in the power of diversity, equity, and inclusion. We encourage applicants of all backgrounds, genders (m/f/d), and walks of life to join our team, as we believe that this fosters an inspiring workplace and fuels innovation. Our commitment to openness, trust, and diversity is at the heart of our mission to create digital futures that benefit businesses, societies, and humanity.Diversity, equity and inclusion (tietoevry.com)