Group Marketing Manager

Location: Coalville, LeicestershireSalary: £45,000 - £55,000 per annumHours: Monday to Friday 8am - 5pmHybrid working available (office presence preferred)Benefits: On-site parking with EV charging available, Extra day of paid leave on your birthday, A companywide monthly bonus scheme, Lunch providedLead a Marketing Transformation Across Two BusinessesWe are representing a well-established and ambitious SME comprising two businesses; one specialising in Fire Protection and Life Safety systems, and the other in the Food Ingredients sector.With significant investment and bold growth plans in both entities, this is an exciting opportunity for an experienced and commercially minded Group Marketing Manager to develop and deliver a cohesive marketing strategy that supports both companies.While you will be employed by the Fire Protection and Life Safety business, you will also provide strategic marketing support to the Food Ingredients business, with your time and expertise apportioned appropriately between the two. The weighting of this role will lean towards the Fire business.Based in modern offices in Coalville, you will play a key role in building and executing a marketing function that delivers measurable results. This is a newly developed role with genuine scope to influence, lead, and drive performance across both businesses in a company that values innovation and professionalism.The RoleThis is a hands-on and strategic position.The Fire Protection and Life Safety business has invested in a Strategic Marketing Programme (SMP) which is a 12-month initiative designed to build a marketing framework to drive sustainable growth.You will oversee marketing activity across both businesses, managing a small internal team and trusted outsourced partners to deliver effective lead generation, digital campaigns, CRM optimisation, and brand development.Key responsibilities include:Leading the 12-month Strategic Marketing Programme in the Fire Protection and Life Safety business and embedding a data-driven marketing frameworkDeveloping and executing integrated B2B marketing campaigns focused on lead generation and conversionManaging and optimising HubSpot CRM to ensure accurate and actionable dataLeading and motivating a small telesales team and marketing assistantManaging external agencies for design, SEO, PPC, and content productionProtecting and enhancing brand integrity across all communications and marketing collateralManaging budgets and reporting ROI, ensuring all marketing activity delivers measurable outcomesRequirementsWe are seeking a confident, commercially minded, and results-driven marketing professional who enjoys building structure and driving performance. You will combine strategic insight with a hands-on approach and demonstrate the leadership skills required to inspire a small but capable team.Proven experience in B2B marketing, ideally for technical products & servicesStrong track record in lead generation, CRM management, and digital campaign deliveryExperience managing internal teams and external suppliersExcellent communication and stakeholder management skillsData-driven mindset with a focus on ROI and performance improvementCommitment to brand integrity and consistency across all marketing activityFamiliarity with HubSpot, Salesforce, or similar CRM platformsWhy Apply?This is a unique opportunity to take ownership of a marketing function that spans two dynamic and growing businesses. You will have autonomy, a supportive leadership team, and the chance to make a visible impact, particularly within the Fire Protection and Life Safety business, where you will be a key driver of growth.If you are an ambitious marketer ready to step into a leadership role where you can make a tangible difference across two diverse yet resilient sectors, we would love to hear from you.IND25