1851 Labs

Growth

Posted: 10 minutes ago

Job Description

MissionMake creation the world’s favorite entertainment.About GenTubeImagination to images, in milliseconds. With 10M+ monthly creations and accelerating, we believe AI creation is the next great social medium — as big as video, as habitual as scrolling.The OpportunityWe’re at the start of a generational shift. Just as YouTube unlocked the world’s videos and TikTok made short-form the default entertainment, GenTube is turning AI creation into the medium of our time. A billion people will move from passive consumption to active creation and you’ll architect the growth engine that gets us there.The FoundersJosh and Mo scaled platforms to 100M+ users and led a $150M+ AI exit to Microsoft. Now they’re building the defining consumer AI company of the creation era. We’re well-funded, have a long runway, and you’ll join the founding team shaping our trajectory from the ground up.The RoleYou’ll own the entire growth funnel — from acquisition to activation, retention, and virality. Your experiments, loops, and channels will determine how millions discover, fall in love with, and keep creating on GenTube.What You’ll DoOwn and optimize the funnel: discovery → signup → first creation → habit → sharing.Build viral loops — referrals, remix chains, creator incentives, watermark-driven sharing.Drive acquisition via TikTok, YouTube, Meta, SEO, ASO, Discord, and creator partnerships.Maximize activation — frictionless onboarding, “aha” moments in under 60 seconds.Engineer retention — streaks, challenges, personalized prompts, and notifications that work.Move at founder speed — launch daily, kill losers ruthlessly, scale winners fast.Instrument and analyze everything: cohorts, CAC vs. LTV, viral coefficients, conversion funnels.What We’re Looking ForProven track record scaling consumer products through organic + paid growth.Fluency across channels: paid social, influencer, SEO, ASO, community-led growth.Deep understanding of virality mechanics and creator psychology.Strong analytics chops — SQL, cohort analysis, attribution, dashboards.A hustler mindset — scrappy, resourceful, thrives in ambiguity, moves fast.Bonus PointsExperience growing consumer AI or creator-focused products.Deep familiarity with creator communities (Discord, TikTok, Reddit, YouTube).Shipped high-velocity campaigns or systems with compounding impact.Why JoinBe Early — your growth engine defines the company’s trajectory.Own it — no layers, full-stack ownership of acquisition and retention.Learn From Operators — founders who’ve scaled to 100M+ users.Win Big — significant equity, competitive comp, asymmetric upside.Lead the Wave — consumer × AI is the next global platform shift.DetailsLocation: Toronto — downtown HQ; high-energy, creative hub.Compensation: Competitive salary + meaningful equity.Benefits: Generous health, dental, and vision coverage; unlimited PTO; paid parental leave; relocation support.Visa: Sponsorship available for top candidates.If you want to build the growth engine for the next billion-person platform, this is the moment.Join us before GenTube becomes the world’s favourite creation app.We encourage you to apply even if you don’t meet every single qualification.

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