Growth Director, Paid Search

ResponsibilitiesLead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search AdsDrive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investmentCraft and implement cutting-edge paid search strategiesWork closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectivesProvide hands-on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialistsOptimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performanceProactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicatorsOptimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiencesStay ahead of industry trends, search engine updates, and evolving finance user behavior to ensure campaigns remain competitive and highly effectiveConduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessaryPartner with data and analytics teams to build dashboards, analyze performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insightsPrepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadershipRequirementsEducational Background: A degree in Marketing, Business, Finance, or a related fieldExtensive Experience: A minimum of 5 years of professional experience in paid search marketing, with an excellent track record in web and app growthIndustry Advantage: Prior experience in Finance and Tech is a plusPlatform Use: Demonstrated deep expertise in Google Ads, Apple Search Ads, and SA360, coupled with proven success in scaling campaigns globallyInnovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscapeAnalytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategiesFinancial Management: Proven experience in effectively managing multi-million dollar budgets across diverse channels and platforms to achieve ambitious growth targetsLeadership Capabilities: leadership and team management skills, including the capacity to mentor, inspire, and guide a team while also excelling as an individual contributor and leading by exampleCommunication Skills: Confident communication and presentation abilities, enabling the clear expression of performance metrics and strategic direction to senior stakeholdersWe may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.