Growth Lead / Jetpac / South Korea

About UsFounded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.Besides its SaaS business, Circles operates three other distinct businesses:Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.About [Jetpac]: Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think you've got the guts, the smarts, and the hustle to join us, then keep reading! Job OverviewWe are looking for a Growth Lead - South Korea based in South Korea to own Jetpac’s market entry and scale-up among Korean travelers heading abroad. This is a full-stack role—spanning end to end Go to Market (GTM) - Digital Marketing, Partnerships, digital growth, and product localization.You’ll be responsible for building our awareness and acquisition engine, including but not limited to Korean Influencer led awareness, unlocking local channels (Naver, Kakao, etc.), integrating regional payment methods (like KakaoPay, Naver Pay, Toss), and positioning Jetpac as a must-have travel companion for outbound Korean travelers, especially to Japan and China.Key ResponsibilitiesMarket Strategy & ExecutionLead the go-to-market strategy for Korea → Global traveler segmentIdentify key outbound corridors (Japan, China, Southeast Asia, Europe, etc.) and develop localized playbooksAdapt pricing, creatives, language, funnel flows, and value propositions for Korean consumersRun market sizing, user research, and competitive benchmarkingLocal Channel Strategy & GrowthBuild and scale digital acquisition through Naver Ads, Kakao Ads, Coupang Ads, and content partnershipsOptimize Jetpac’s visibility across Naver search, blogs, and cafes through organic and paid strategiesDrive creator-led campaigns via KakaoTalk Channels and TikTok KoreaCollaborate with performance marketing team to adapt global channels (Meta, Google, TikTok) for KoreaSet up and run A/B tests across creatives, audiences, landing pages, and user funnelsPayments & Checkout LocalizationIntegrate Korean payment options such as KakaoPay, Naver Pay, Toss, Samsung Pay, and local cardsWork with product and payments teams to enable localized checkout flows and wallet adoptionIdentify and resolve blockers in payment experience, trust, or UI/UX conversion frictionPartnerships & Ecosystem DevelopmentBuild alliances with airlines, OTAs, travel agencies, telco resellers, student consultants, and migration firmsPartner with top KOLs, travel influencers, and YouTubers for content amplification and affiliate-led growthNegotiate and manage affiliate/commission-based partnerships for B2B2C expansionPerformance & OptimizationMonitor acquisition, conversion, retention, NPS, and LTV for Korea cohortShare structured reporting and market insights with cross-functional and leadership teamsPrioritize high-impact experiments, track performance weekly, and iterate based on outcomesCross-Functional CollaborationWork with product, growth, lifecycle, content, and customer support to shape the end-to-end Korean user experienceLocalize communications, support flows, and CRM based on Korean user behavior and preferencesRepresent the voice of the Korean market within JetpacRequirements5–7 years of experience in growth, digital marketing, or country expansionDeep knowledge of Korea’s digital ecosystem—Naver, Kakao, Coupang, influencers, and creatorsNative fluency in Korean and professional fluency in EnglishExperience launching or growing consumer digital products in KoreaStrong grasp of performance marketing metrics and digital experimentationExcellent negotiation, stakeholder, and project management skillsAbility to work independently, build 0-to-1, and drive execution at speedPreferred ExperienceBackground in travel, eSIM, telco, fintech, or cross-border ecommerceFamiliarity with local wallets and fintech APIs (KakaoPay, Naver Pay, Toss, etc.)Prior experience with app launches or mobile-first growth in KoreaExisting network in Korea’s travel or creator ecosystemDesired SkillsData-driven decision-making with working knowledge of analytics tools (e.g., GA4, Looker,etc.)Cultural fluency in Korean travel behavior, digital content, and mobile paymentsAbility to localize growth strategies while aligning with global brand directionPassion for travel, tech, and scaling from 0 to 1 What We Offer:Competitive salary and excellent performance-based incentives.Health coverage and localized benefits in South KoreaFlexible work arrangements with remote or hybrid options.Opportunity to own and scale an entire market with global leadership visibilityBe part of one of Asia’s most ambitious travel-tech stories Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age. Data Protection and Privacy Statement By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy. To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program. Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.