Growth Marketing Assistant Manager

Role SummaryThe Growth Marketing Assistant Manager will drive brand awareness, lead generation and customer engagement through strategic campaigns, performance-driven marketing and high-quality B2B content. The role requires a strong mix of creativity, analytical skills and hands-on experience with CRM and marketing automation tools to deliver measurable growth.Key Responsibilities:🔹 Strategy & GrowthSupport the development and execution of integrated growth marketing strategies aligned with business goals and KPIs.Conduct market research and competitor analysis to identify growth opportunities and industry trends.Monitor and improve website performance and campaign KPIs, ensuring measurable impact on brand visibility and lead generation.🔹 Content & CopywritingDevelop compelling B2B marketing content, including blog articles, case studies, landing pages, proposals, company profiles, email campaigns and social media posts.Craft clear and persuasive copy that aligns with the company’s brand tone and messaging.Collaborate with designers and other stakeholders to ensure consistent storytelling across all channels.🔹 Campaigns & Digital MarketingPlan, execute, and optimize digital campaigns across paid, owned and earned media.Manage email marketing campaigns using tools such as Mailchimp, HubSpot, or Zoho Campaigns — including audience segmentation, automation flows, and performance reporting.Use CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM) to manage lead pipelines, track conversions and measure campaign ROI.Optimize SEO and SEM strategies to increase web traffic and visibility.🔹 Brand & CommunicationMaintain consistency in brand tone, messaging and visuals across all internal and external communications.Support PR, corporate communications and events to strengthen the company’s reputation and engagement.RequirementsBachelor’s degree in Marketing, Communications, or Business.5–8 years of experience in marketing and branding roles, preferably within B2B or corporate sectors.Proven experience in copywriting, content creation, proposals, and company profile development.Strong understanding of digital marketing, CRM and lead generation techniques.Hands-on experience with email marketing tools (Mailchimp, HubSpot, Zoho, etc.) and marketing analytics platforms.Excellent communication, organizational, and project management skills.Analytical mindset with the ability to interpret campaign results and optimize performance.Graphic design and basic video editing skills are an added advantage.