Growth Marketing Lead

About the RoleAs our Growth Marketing Lead, you will drive the growth engine for our fast-growing global brands. You will be responsible for developing and executing our marketing strategy, with the aim of maximizing reach, brand recognition, and excitement – in order to grow ticket sales while optimizing for ROI.You will own our social media channels, performance marketing operations, marketing partnerships, and lead and grow a world-class team of marketing specialists.DescriptionDevelop a marketing strategy aligned with the TOKEN2049 brand voice, objectives, and core communications cadence.Execute the marketing strategy, owning and optimizing the relevant marketing channels.Launch new campaigns and initiatives that drive brand growth and recognition, balancing multiple brands and priorities simultaneously.Ensure high-quality execution and delivery of marketing activities and campaigns.Build, manage, and train a high-performing marketing team.Strengthen collaboration with internal teams (Design, Sponsor, Speakers, Community, Operations) to deliver integrated marketing campaigns.Drive quality and innovation in the Marketing team, via new technologies, techniques, and structured, disciplined approaches.Stay up-to-date with industry trends, competitor analysis, and emerging technologies in the web3, AI, and FinTech space.Requirements5-10+ years of experience in a Growth and/or Marketing role.Startup experience: Building structured frameworks in unstructured environments.Strong drive to grow, and to help others grow.Critical thinking and problem-solving abilities, with a proactive approach to identifying opportunities and addressing challenges creatively.Exceptional resilience managing competing priorities in high-pressure environments.Strong writing and editing skills with excellent attention to detail.Strong collaboration skills and experience working with cross-functional teams.High sense of agency: Self-motivation, with a strong sense of ownership and accountabilityKnowledge of cryptocurrency, web3, or the AI industry is a plus.Start Date: ImmediateLocation: Hong Kong, Singapore, or other APAC countries.