Growth Marketing Lead — US Remote

Job Title: Growth Marketing Lead - Demand Generation (Remote)Location: Remote - in the USAType: Full-TimeAbout The RolePuzzle is looking for a Growth Marketing Lead who can build and own our lead-generation engine from the ground up. Today, our website isn't converting, our ad campaigns underperform, and our funnel isn't producing the steady flow of qualified leads our sales team needs. This role exists to change that. You'll take the lead on structuring Puzzle's marketing framework - from strategy to execution - while guiding our in-house marketing team (designer, editor, coordinator) toward a unified growth plan. You'll identify what's broken, fix what needs fixing, and architect a scalable system that consistently drives demos, MQLs, and revenue. If you're driven by results, comfortable with autonomy, and excited to help a mission-driven company scale, this role is for you.ResponsibilitiesOwn Puzzle's full demand generation strategy - from awareness to conversion.Audit and rebuild our marketing funnels, including website, landing pages, and paid campaigns.Lead and refine all paid media efforts (LinkedIn, Meta, Google, YouTube, etc.).Build high-converting outbound and inbound funnels that drive qualified sales leads.Work closely with our CEO to align marketing efforts with revenue targets.Guide and mentor existing marketing team members to ensure structured execution.Implement systems for tracking, attribution, and performance optimization.Run continuous experimentation: messaging, targeting, creative, audiences, and channels.Produce dashboards and insights that clearly communicate lead performance and ROI.Partner with sales to ensure leads are qualified, followed up, and converted.QualificationsRequired:4+ years of experience in growth, performance marketing, or demand generation.Proven ability to generate leads and build scalable funnels.Strong expertise in paid media, SEO fundamentals, and CRO.Demonstrated experience building structure in early-stage or lean teams.Ability to operate independently - finding problems and proposing solutions.An analytical mindset with comfort using data to drive decisions.PreferredExperience in staffing, recruitment, or B2B services.Background working with mid-market or growth-stage clients.Experience optimizing high-ticket funnels.BenefitsPaid Time OffHealth InsuranceAnnual Salary ReviewsTrainingReady to leverage your puzzle-solving skills? Join our team today!Learn More About UsLinkedIn: PuzzleInstagram: @puzzle.tech_