Growth Marketing Lead

Shape how WedgeHR grows and connects with new customers.About WedgeHRWedgeHR is a Michigan-based company built on the belief that everyone deserves the chance to be truly seen. We’re creating a candidate-driven hiring platform that helps people share who they are - on their time - and gives hiring teams the insight they need to connect sooner, move faster, and make smarter decisions. Simple by design and powerful in impact, WedgeHR has helped over 1 million candidates engage meaningfully with hundreds of hiring teams.Role OverviewThe Growth Marketing Lead will be the driving force behind how WedgeHR tells its story, attracts customers, and converts interest into revenue. This role combines creative storytelling with analytical growth thinking - ideal for someone who can move between strategy and execution fluidly.Team: MarketingReports to: COOLocation: Grand Rapids, MITravel: Quarterly travel requiredCore ResponsibilitiesGo-to-Market Strategy & CampaignsDevelop and execute WedgeHR’s GTM and demand generation strategy focused on increasing market awareness and generating MQLsIdentify and prioritize high-impact channels (organic, paid, partner, and social) for testing and scalingPartner with internal stakeholders to align messaging, ICPs, and lead quality. Content & Brand StorytellingOwn the content calendar across website, blog, email, and social — telling stories that resonate with HR leaders, franchise owners, and hiring teamsWrite or edit website copy, newsletters, one-pagers, and campaign assetsMaintain a consistent brand voice and tone that reflects WedgeHR’s brand messaging standardsWebsite, SEO, and Conversion OptimizationOwn the website experience - guiding visitors to MQLs and signupsOptimize SEO through content structure, backlinks, and analytics insightsReport on traffic, conversion, and engagement metrics monthlyEmail & CRM AutomationManage HubSpot marketing workflows, newsletters, and nurture sequencesBuild automated email campaigns and lead scoring systems to move prospects down the funnelData & Growth AnalyticsTrack performance metrics: traffic, MQLs, signups, CAC, and ROIBuild dashboards that show the impact of marketing efforts in real timeUse data to identify growth opportunities and optimize spendIdeal Background5–7 years of marketing experience in a SaaS or HR Tech startupProven success as a one-person marketing team or early-stage builderComfortable with HubSpot, Ads Platforms, and analytics toolsExceptional writing and storytelling skillsHands-on, resourceful, and thrives in ambiguityWhy You’ll Love Working HereA clear mission - helping people get hired faster and with more humanityA small, fast-moving team where your ideas directly shape the company’s growthThe opportunity to build the foundation of marketing at a company beginning to scaleCompetitive compensation, flexibility, and meaningful work with a team that caresPowered by JazzHRzYAV2vH6vb