Growth Specialist, Promotion & Loyalty

MoMo is a leading fintech company on a mission to empower millions of users and merchants through innovative growth solutions. Within this mission, the Promotion & Loyalty team drives adoption, engagement, and retention by leveraging data-driven insights, product-led growth, and creative campaigns across key touchpoints (Rewards, Promotion Hub, My Voucher, Decentralized widgets, etc).We are looking for a Growth Specialist with strong skills in data analysis, marketing, and business growth execution. This role will play a critical part in designing, testing, and scaling initiatives that deliver measurable impact for both users and merchants.Mô tả công việcGrowth Initiatives:Lead the execution of growth initiatives across Promotion & Rewards platforms, from analysis to implementation.Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns.Promotion:Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.Market Research:Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.Product Collaboration:Work closely with the product team to provide user insights essential for product development and growth.Budget Management:Manage annual budget allocation between promotional costs and media mix to align with business objectives across in-app and external channels.Monitoring & Reporting:Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.Provide regular reports and insights to senior management.Stakeholder Management:Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.Experiments:Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.Yêu cầu công việcBachelor’s degree in Marketing, Data, Business, or Finance;Minimum of 2 years of experience in relevant fields such as Growth, Digital Marketing, and Business Analytics;Familiarity with the Fintech/Ecommerce;Proven expertise in data analytics (SQL/Excel/BI tools), with strong ability to turn insights into strategies.Hands-on experience with platforms, A/B testing, campaign optimization, and growth experiments.Strong logical business growth mindset able to connect data, marketing, and product levers to deliver impact.Excellent communication and stakeholder management skills; able to work cross-functionally with senior partners.Highly results-driven, detail-oriented, and execution-focused, with the agility to thrive in fast-paced environments.A hustler’s spirit - creative, resilient, and relentless in pursuing growth opportunities.