Digital Content Production Specialist Region Central Europe (m/f/d/)

BedrijfsomschrijvingVacatureomschrijvingWhat You’ll DoYou contribute to customer engagement, brand strength, and sales growth by creating and executing customer-relevant content across local channels and campaigns. You ensure high-quality content delivery in email, push and hm. com. You collaborate cross-functionally to align on goals and drive omni-channel performance, always with a focus on customer centricity and local relevance. You will: Collaborate closely with Media Specialists and E-commerce teams to develop customer-relevant content tailored to target groups, optimized for each channel’s characteristics and best practices (owned media channels – email, push and hm. com).

Strong cross-functional stakeholder management, including the Owned Media Lead and Performance Media Lead, to ensure a seamless and cohesive customer experience across all touchpoints. Based on global guidelines, templates and brand identity, create master content for owned media and hm. com for all local activities (full price & deals) – rather adapting content and coordinating than being creative and creating content from scratch. Project management skills are needed. Collaborate with copywriters to create variations of copy and build content to support A/B testing across email, push and hm.

comImmerse yourself in the needs and behaviors of different customer target groups to ensure content is relevant, engaging and aligned with their expectations. Implementing customer insights and data to ensure content is not only meaningful to the audience but also drives results aligned with set KPIs. Who You’ll Work WithAs a Digital Content Production Specialist, you are part of the Content Operations team within Customer Activation & Marketing (CA&M). You report to the Digital Content Production Manager and collaborate closely with fellow Digital Content Production Specialists, Copywriters & Content Coordinators.

You also work cross-functionally with Content Production Specialists to ensure the accurate and timely execution of digital content across all touchpoints and be omni-aligned. Together, you support seamless content delivery that aligns with brand guidelines and enhances the overall customer experience. Who You AreWe are looking for people with…A degree in marketing, project management, content-marketing or equivalent practical experience (minimum 2 years in a content editor or creation role, preferably in fashion, either agency or client side). Proven experience creating and/or planning content for digital channels such as email, push and websites.

A visual eye for selecting assets that align with brand guidelines and templates. Hands-on experience working with content management systems, Jira and the Microsoft Office suite. Experience coordinating across multiple stakeholders and teams in fast-paced environments. And people who are…Structured, organized, and efficient in their work. Making sure, you are aligned with our H&M value: Let’s keep it simple. Strong in project management and stakeholder management rather than being passionate about creative solutions. Effective communicators who collaborate well across several stakeholders. Curious, proactive, and continuously looking to improve both content outcome and processes.

Who We AreH&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, Monki, & Other StoriesCorporate Benefits with special conditions on a wide range of products and servicesHoliday PayCompany Pension SchemeEmployee Assistance Program with LyraJOIN USThis is a full-time position, starting as soon as possible.

The role is a hybrid role, based in Berlin (preferred) or Hamburg, with the expectation of working from our office for three days per week. If you think your experience, skills and ambitions fit this position, please send your application as soon as possible, but no later than 7th of Sptember. Due to data privacy policies, we only accept applications via our career page. We look forward to receiving your application!Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth.

But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.