Hartmann Young has partnered with a pioneering biotech company specialising in In Vitro Diagnostics (IVD) and Point-of-Care Testing (POCT) is redefining healthcare access with its next-generation testing platform. Tailored for resource-constrained environments such as local clinics and hospitals, their solution tackles global health challenges and sets a new benchmark for POC diagnostics. We're looking for a Marketing Manager to lead strategic marketing initiatives within the Diagnostics and Medical Devices space. This is a great opportunity for an experienced marketer with strong domain expertise and a passion for innovation in IVD.
The role involves close collaboration with R&D, sales, and business development to shape and deliver the company’s global marketing strategy. Responsibilities: Lead strategic marketing initiatives to enhance the company’s presence in the global diagnostics market. Collaborate closely with R&D to guide product development in alignment with customer needs and emerging market trends. Design and implement go-to-market strategies for the company’s proprietary POC platform and related technologies. Conduct thorough competitive market analysis and convert insights into actionable strategies. Drive global brand positioning and messaging in support of broader business goals.
Partner with global sales and business development teams to develop campaigns, sales tools, and insights that drive market adoption and customer engagement. Requirements: Minimum of 7 years of experience in marketing within the Diagnostics or Medical Devices industry. Demonstrated success in strategic marketing, market analysis, and competitive positioning within healthcare. Proven ability to collaborate with cross-functional, global teams and influence product direction. Excellent analytical, communication, and leadership skills. Bachelor’s degree in life sciences, marketing, or a related field; advanced degree preferred. If this position is of interest to you, please reach out to me for a confidential discussion at:
oskar. bednarczyk@hartmannyoung. com.
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