Head – Marketing & Brand Strategy (Medical Devices)

The Head of Marketing will be responsible for developing and executing overall marketing and brand strategy across all our business verticals — including medical devices, regulatory and legal representaion services, and Distribution-as-a-Service. This role will lead a multidisciplinary marketing team overseeing brand, digital, events, content, and communication channels to ensure strategic alignment, consistent messaging, and measurable growth across global and Indian markets.Key Responsibilities:1. Strategy & Leadership• Develop and implement a unified marketing strategy aligned with business goals across ourbrands.• Translate company objectives (revenue, product launches, awareness, lead generation) intoactionable marketing plans per quarter and financial year.• Supervise channel owners (Website, Social Media, Events, Paid Ads, Partnerships, etc.) andensure seamless coordination across them.• Drive data-driven decision-making by defining KPIs, reviewing performance dashboards, andoptimizing budget allocation for ROI.• Collaborate with Product, Sales, Service, and Regulatory teams to integrate marketing with go-to-market (GTM) and commercialization plans.2. Brand Management• Maintain and enhance our corporate identity, tone, and visual guidelines across all materials.• Ensure alignment of all sub-brands with master brand positioning.• Oversee development of brand collateral including product brochures, sales decks, videos,infographics, and internal communication material.• Champion storytelling through case studies, client success stories, and testimonials.3. Digital & Channel Marketing• Lead multi channel digital presence: Website, SEO, Social Media (LinkedIn, Instagram,Facebook, YouTube), Paid Campaigns, and Email Marketing.• Build and manage campaigns that generate leads for both product and service ver-cals.• Monitor analytics, engagement metrics, and conversion funnels to continually improve digitalperformance.• Oversee automation and CRM integration (HubSpot / Odoo) to ensure tracking of leads torevenue.4. Events, PR & Partnerships• Plan and execute national and international participation in exhibitions, conferences, andsymposiums.• Coordinate sponsorships, KOL engagement, and joint marketing with manufacturers andpartners.• Manage PR activities including press releases, media engagement, and corporateannouncements.• Conceptualize internal and external campaigns (e.g. Product Launches, Awareness Weeks).5. Team Management & Development• Lead and mentor the marketing team: Channel Owners, Designers, Content Writers, EventExecutives, and Digital Specialists.• Set quarterly performance objectives and review results against measurable KPIs (leads,traffic, brand reach, engagement, conversions).• Build a strong culture of creativity, accountability, and ownership.• Identify training needs, performance gaps, and introduce tools or partnerships to elevatemarketing efficiency.Qualifications & Experience• MBA or Master’s degree in Marketing, Communications, or related field.• 8–10 years of experience in B2B or Healthcare/Medical Device marketing (mandatory).• Proven leadership in integrated marketing (Brand + Digital + Events + Product).• Experience in managing marketing budgets, vendor contracts, and cross-functional teams.• Exposure to global marke-ng, especially in regulated sectors (EU, US, APAC), preferred.Skills & Competencies• Strategic thinking with strong analytical and commercial acumen.• Excellent communica-on and presentation skills.• Deep understanding of brand positioning in healthcare/MedTech domains.• Proficiency with AI & digital tools.• Strong sense of aesthetics aligned with brand themes.• Ability to balance strategic planning with hands-on execution.