Head of Brand & Buzz

About YodeckYodeck is a fast growing Software as a Service (SaaS) company that is laser focused on disrupting the $23B digital signage industry. Yodeck's affordable, easy to use, and feature rich solution has been developed to democratise digital signage and empower businesses around the world. Since its introduction in 2016, Yodeck has powered over 160,000 screens across every type of business, from restaurants and retail stores to schools, stadiums, and conference halls. As one of the top 5 digital signage SaaS platforms globally, Yodeck is looking for curious and smart people to help us drive even faster growth.

About the role and what we are trying to achieve:

Establish an unmistakable brand identity and promise that our customers instinctively turn towards to solve their problems, an integral partner to their long-term plansBuild out a demand generation center of excellence, coordinating our brand building and story-telling to be distinctive and deliver against our category leadership ambitionsAmplify our global brand presence in our category to build competitive advantage and our local (Greece) brand, to aid recruitment in critical roles and the retention of staffEnsure we build emotional connections with our ideal customer profiles, utilizing multiple channels to amplify our thought leadership credentials and trusted industry insightsPlace the brand at the heart of the Yodeck vision and mission to enhance our culture, aligning with our values to be easily understood and embraced by every employeeHow we will do it:

Lead the brand, content and design teams, creating a highly recognizable identity that builds strong sentiment and a tone of voice that is distinctive in a crowded segmentEstablish Yodeck as the undisputed category leader, building strategies and executing thought leadership campaigns to maximize coverage and amplify share of voiceWork closely with Marketing and Product teams to build out a calendar of content, case studies and testimonials to support growth campaigns and drive organic leadershipCoordinate with the HR team to support internal comms, workplace awards and social events ways to reinforce why Yodeck is a great place to join and workLeverage mainstream social media channels (LinkedIn, Instagram and YouTube) to magnify our brand coverage and raise engagement levelsOwn our webinar program, driving engagement both with new clients and stimulate growth in the existing base of customers and our partner channelsDirect appointed PR agencies to deliver high impact coverage and delivers a measurable rate of return on our investmentEnsure the necessary skills sets are present in the team to meet our mid term needs, and set out the pathways for team members to develop their careers within YodeckHow we will measure success:

Organic: Keyword Ranking, Domain AuthorityEditorial CoverageSocial Media Engagement / FollowingBrand Recall/SentimentSecuring Awards:

Growth & Best Place to WorkRequirementsOver 5 years in senior brand position, leading a team of 5+Managed brand building in a multi-region agency or B2C / B2B businessGood understanding of SaaS / tech business modelsProven track record of defining and executing category leadership brand strategiesProficient at building local brand strategies to raise the company profileSkilled at directing the content roadmap and engagement with social channelsCoordinating the design of high quality multimedia assets to support internal teamsEffective management of external agencies and support platformsAble to track brand strength and sentiment from programs and campaignsStrong working relationships with internal customersResults drivenCreative mindset and willingness to challenge the status quoHighly collaborative and persuasive with causing frictionStrong communication skills at every level of the organizationBenefitsCompetitive salaryCompany-wide bonus scheme and a great Stock Option planAmazing workplace, certified as Great Place to WorkHybrid Work From Home policyOffice gym, nutritionist, and meal vouchersIndividual training budget for professional developmentPrivate medical insurance planFun and collaborative start-up environment (with amazing offices!)Flexible working arrangementsCommuting ExpensesEqual opportunity and workplace diversityAs part of our dedication to the diversity of our workforce, Yodeck is committed to Equal Employment Opportunity.

Our people are our strongest asset and we acknowledge that all we have achieved so far is the solid outcome of our people's contributions.