Head of Brand

Offres d'emploi Les SecteursIndustrieNumériqueSantéTransition écologiqueAgricultureRejoindre la Mission French Tech Découvrir les métiers de la Tech Head of Brand Paris Full-TimeApply Now AboutMalt is Europe's leading freelancing platform with one clear mission: to give people the freedom to choose who they work with. Co-founded in 2013 by Vincent Huguet, Malt is a tech company with a human approach that helps companies and freelancers make the perfect match.Malt is a marketplace that embraces a community of over 850,000 freelancers and over 90,000 clients, ranging from Small and medium-sized enterprises to large corporations. We’re more than just a connector. Our marketplace streamlines freelancer-client communications, simplifies administrative and legal tasks, expedites invoicing and payments, and so much more. It’s all about giving both freelancers and companies choice and added peace of mind so that every experience on Malt is nothing less than (inter)stellar.Malt is also…a tech company with a human approacha company with a strong culture fueled by 700 Malters from 40+ nationalities, working from 9 countries all around Europe - Germany, Belgium, United Arab Emirates, Spain, France, Netherlands, Nordic countries, United Kingdom, and Switzerland.committed to creating a safe and inclusive space where every employee can thrive both personally and professionally.committed to equality and diversity (50% of people managers are women)a company with strong career path policies allowing all Malters to develop and grow equallybacked by renowned investors including ISAI, Serena, Eurazeo Growth, Goldman Sachs, and BPI FranceJoin us on Planet Malt, we need you to help us write this next chapter!🪐Job Description🪐 Discover our galaxyJoin The Future Of Work ! Malt Is Europe's Leading Freelance Marketplace, Connecting Over 900,000 Talented Freelancers With 90,000+ Companies. Founded In 2013, We're Transforming How Work Gets Done Through Our Tech-powered, Human-centered Platform. What Makes Us Different A diverse team of 600 Malters across 6 European countries A culture that champions equality (50% of our Comex are women) and inclusive growth Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI A mission to give everyone the freedom to work differentlyReady to help shape the future of work? Your next chapter starts here! 🪐At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive.You are in charge of brand identity, strategy, and execution across Europe. To refine brand identity, you lead the appropriate market research, brand positioning, and competitor analysis. You then deploy the global brand management and brand marketing plan, ensuring that the global brand image and position are correctly developed in all our markets.Key responsibilities ✨🎯 Brand Strategy and PositioningDevelop and execute a consistent brand strategy aligned with the company’s mission and growth.Ensure the brand story and identity resonate with target audiences and markets.🗣️ Brand Identity and MessagingOversee and refine the visual identity, tone of voice, and key messages for a cohesive and impactful presence.Adapt brand messaging to different audience segments (freelancers, businesses, partners).🤝 Cross-Functional LeadershipCollaborate with internal teams (Product, Marketing, Sales, etc.) to integrate brand positioning.Ensure brand alignment in product launches and marketing campaigns.✍️ Content and CampaignWork with Content and Acquisition teams to define campaign strategies aligned with brand objectives.Lead creative teams to develop assets supporting both demand generation and long-term brand building.📱 Social Media BrandingManage the brand’s positioning on social media.Design strategies to grow the community, strengthen brand affinity, and drive demand.📣 Brand Promotion and InfluenceEnhance visibility and credibility.Recruit internal/external brand ambassadors and lead thought leadership initiatives.📊 Market Research and InsightsConduct market research and brand perception analysis.Understand merchant needs and our competitive positioning.📈 KPIs and ReportingDefine clear performance indicators (KPIs) and track brand performance.Provide regular reporting and continuously optimize strategies based on metrics (awareness, engagement, perception).🧑‍🤝‍🧑 Team Management and DevelopmentSupport and mentor the brand and creative team.Ensure high performance and ongoing professional growth.About You 🧑‍🚀10+ years of experience in this field (either client or agency), preferably in the tech sector. B2B or B2C experience will be valuable in this role, but you have to have worked on complex products and/or services. Excellent level of oral and written English. Big plus if you have worked on a marketplace before as having two audiences is an added complexity/exciting opportunity. Genuine interest and ability in both setting the strategy AND getting the job done.Must have experience collaborating with diverse local stakeholders across a European scope, ensuring our strategy respects Malt's localized business model rather than imposing a top-down, HQ-centric approach.Curiosity around AI as the next productivity booster for marketing.Excellent interpersonal skills and the ability to develop and nurture relationships, to lead by example, to win commitment, and to share your enthusiasm.How to join the mission? 🚀First call with Claudia, our Talent Acquisition Manager, to better understand your background and share more about this opportunityFirst interview with Carla, our CMO, to better understand the jobBusiness case to prepare and present to 2 managersFinal interview with our Co- Founder Vincent Huguet and Stefanie Fleisch, Vp Design to discuss our long-term visionMalt is the perfect space to thrive personally and professionally 💫 Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other new joiners at our office in Paris Equity: Every Malter is entitled to stock options Lunch vouchers (legal benefit): €9/day on your Swile card Transportation (legal benefit): 50% reimbursement (any type of transport) Healthcare insurance (legal benefit) RTT: From 8 to 12 days off per year Sports: Company participation to a Gymlib (Wellpass) membership Malt sabbatical: Every three years, all Malters are entitled to a one month fully paid sabbatical leave Free books: If you’re interested in learning more about any topic relevant to Malt’s business, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow Remote work: Hybrid policy balancing on-site and home office Team building events organized every yearReady? Get your ticket to Malt 🪐 At Malt, we are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive.Additional InformationContract Type: Full-TimeLocation: Paris Possible partial remoteApply NowSee Other Malt Job Listings