Head of Brand Marketing

📍 Remote first, Indonesia preferred, global remit💰 Competitive salary plus equity, real ownership and impact🎬 Own the brand end to end: strategy, execution, external partners, product alignment, creators and communityAbout Fly FairlyWe’re not your dad’s travel agency. We are a fast growing, payments first OTA from Singapore. Travelers can pay in 100 plus ways, including pay later options, wallets, and crypto. We connect people to 650 plus airlines with clean UX, fair pricing, and human support. We speak internet, not corporate. Fun, playful, globally minded, and built for Gen Z and Millennials.Role missionMake Fly Fairly the most entertaining travel brand on the internet, then turn attention into bookings. You will design the system, run the squad, and lead a creator powered engine that wins social search, earns saves and shares, and moves revenue.What you will ownLeadership scope: You own the brand end to end. Strategy, execution, external partners, product alignment, UGC and influencer ecosystem, team and budget, governance.Strategy and governanceYou own the brand north star, codes, calendar, and crisis playbook.You own the internal pillar framework and regional query map, kept confidential, so every asset ladders to real search intent.You own standards for briefs and pre-cleared copy blocks so we move fast and stay compliant.Brand systemYou own the living brand playbook and kit, voice, visuals, motion, sonic cues.You own brand-in-scene rules for the first two seconds, spoken name, logo in context, sonic cue, character in scene.You own claim accuracy and partner guidelines by market, with fast approvals that do not kill momentum.Content engineYou own the channel framework for TikTok, Reels, Shorts, YouTube, and IG.You own the showpack, three to five recurring series that can run for months, with a greenlight board and a kill list to avoid fatigue.You own the reply-to factory that answers top public questions fast to close legitimacy gaps.Ecosystem and partnershipsYou own the UGC and influencer outreach team and channel, recruiting and coaching creators across priority regions.You own relationships and output with external agencies and partners, with SLAs for speed and quality, scopes, rights, and usage.You own the internal narrative with Product, Growth, SEO, CX, championing brand-first decisions in product surfaces, community pages, loyalty touchpoints, and support content.Outcomes and orgYou own the Attention to Action dashboard that links attention to bookings, first-view watch time, 6-second VTR, saves per 1,000, share rate, social search placement share, branded search lift, CTR, and bookings influenced.You own the team and budget, hiring a lean, high-output squad and building a vendor bench in Indonesia and SEA.You own stunts and co-marketing with payments partners, one creative platform, many executions, earned media in mind.First 90 daysRun a brand and channel audit across current assets and competitors.Set the go to market content plan for social channels.Define the resources and headcount needed to execute the plan.Begin execution with internal teams and external agencies; lay foundations, first posts live, processes and approvals running.Non negotiablesYou are ex agency, an ex startup founder or worked for a startup, who has built at least one brand or sub brand from the ground up, or taken a nothing account to cultural relevance with receipts. Include links and numbers.You can show at least one recurring short form series you created for a brand that ran 6 plus episodes with week over week retention or saves growth.You have managed creators at scale and can show your workflow from sourcing to QA to rights and usage.You can show one creative platform that spawned multiple executions across organic social, PR, collabs, or merch.