Head of CRO (Conversion Rate Optimization) - Remote, Full Time

Location: Remote (Philippines)Type: Full-timeAbout Cyber ToolsCyber Tools is on a mission to revolutionize the world of tools — blending innovation, performance, and storytelling to build one of the biggest power tool brands in the world.We’re not just selling products — we’re building a movement. We're looking for a Head of CRO who can turn traffic into conversions and browsers into believers.Our mission? To create the Biggest Tools Company, Biggest Tv Show and the Biggest Castle in the world by blending great products, storytelling, and direct-response marketing.What You’ll DoAs the Head of CRO, you’ll lead strategy and execution for optimizing conversion across all of our customer touchpoints — landing pages, advertorials, checkout flows, and email funnels.You’ll combine creative copywriting with analytical experimentation to identify what truly drives results.You will:Own the end-to-end CRO roadmap for Cyber Tools’ DTC funnels and eCommerce sites.Create, test, and iterate on landing page copy, layouts, and hooks that increase CVR and AOV.Design and run A/B and multivariate tests using tools like Convert.Analyze funnel performance and user behavior to find conversion leaks and opportunities.Collaborate closely with designers, media buyers, and content teams to bring high-impact experiments to life.Develop hypotheses based on consumer psychology and direct-response marketing principles.Optimize messaging hierarchy, product storytelling, and visual elements to maximize clarity and desire.Build dashboards and reporting for continuous learning and scaling what works.What You Bring3+ years experience in CRO or eCommerce growth, ideally for DTC or Amazon brands.Proven success running data-driven A/B tests that moved key metrics.Strong copywriting chops — you know how to sell with words, not just test buttons.Deep understanding of consumer psychology and direct-response marketing.Proficiency with analytics and testing tools (GA4, Mircosoft Clarity or Hotjar, etc.).Comfort working in a fast-paced, experimental environment.A growth mindset — analytical, creative, and relentless about results.Why Join Cyber Tools?Be part of a brand with a bold creative vision and global reach.Work remotely with a world-class team driven by innovation and performance.Have direct impact — your insights shape product launches, ads, and customer experience.Competitive compensation + growth opportunities.How to ApplySend your resume + a short loom video withShare a test or campaign you ran that significantly boosted conversions Do a super fast review of cyberpowertools.com and let me know what you want to test first.