Head of Digital Experience (DX)

Are you ready to lead the next wave of digital innovation in B2B marketing?At Green Hat, we help some of Australia’s leading B2B brands (think SAP, ANZ, NEXTDC, Nestlé, McCain and more) connect marketing to revenue through smart strategy, creativity and technology. After an internal reorganisation, we’re now looking for a Head of Digital Experience (DX) - a hands-on AI-savvy digital leader who’s ready to drive the future of digital strategy, martech and customer experience across our clients and our agency.The roleYou’ll lead our Digital Experience practice and a team of talented specialists across:Marketing Automation & RevTechWeb DevelopmentData & AnalyticsB2B Media & SearchYou’ll be both a strategist and a doer - helping our clients shape their martech ecosystems, optimise performance and deliver data-driven, personalised engagement. You will be involved in the AI transformation of the agency and that of our clients. You’ll also work closely with our Account Service team to ensure digital is at the heart of every client solution.What you’ll doLead, grow and inspire our DX team to deliver outstanding client outcomesBe a trusted advisor to CMOs and digital leaders at major B2B brandsStay ahead of AI, digital and martech trends - recommending new tools, techniques and servicesCollaborate with internal teams to design integrated digital solutionsDrive Green Hat’s own digital strategy and showcase what best-in-class looks likeWhat success looks likeYou’re recognised by clients and peers as a digital thought leaderGreen Hat is known for B2B digital innovation and effectivenessAI is embedded in our digital solutions, driving efficiency, effective and value-creationYour team is energised, motivated and delivering great workYou’re helping drive year-on-year growth in digital revenueWhat you’ll bringProven experience leading digital, martech or CX functions in an agency or B2B environmentDeep knowledge of marketing automation, data, web and media performanceExperience in AI implementation and passion to do moreIdeally experience in ABM design and executionStrong client leadership and consultative skillsCuriosity, strategic thinking and a passion for emerging techA balance of commercial acumen and digital creativityWhy Green Hat?You’ll join a collaborative, award-winning B2B agency that values innovation, learning and making a real impact. You will have the opportunity work with blue-chip brands globally, regionally and locally. You will be part of our Agency Leadership Team (ALT) and working on the growth strategy for our clients and our agency with some of the leading experts in B2B. You will add your sense of curiosity and adventure to our culture that values the individual, diversity and equality.If you’re a digital leader ready to shape the future of B2B marketing, we’d love to hear from you.This is a Melbourne-based hybrid role with options to work from the office and home. Only Australian residents need apply.