Head of Digital Marketing

ROLE OVERVIEWThe Digital Marketing Head is responsible for leading the enterprise-wide digital marketing ecosystem across all brands and business segments of the company. This role oversees end-to-end digital strategy, media performance, CRM governance, AI-driven marketing, and digital execution excellence, ensuring that all digital initiatives drive measurable business results across awareness, lead generation, and conversion.The Digital Marketing Head combines strategic leadership with hands-on technical expertise in paid media, search, programmatic advertising, data-driven targeting, and customer lifecycle management to position the company as a leader in digital real estate marketing.KEY RESPONSIBILITIESA. Enterprise-Wide Digital Marketing StrategyLead the planning, development, and execution of the enterprise digital marketing roadmap across residential, commercial, and corporate business units.Set digital performance KPIs and ensure alignment with brand, sales, and business objectives.Drive innovation in digital channels, tools, and marketing technologies.B. Media Strategy, Buying & OptimizationOversee all digital media investments to maximize efficiency, cost-effectiveness, and performance.Lead performance across: > Programmatic Display (RTB, AI bidding, video, native, banner ads) > earch Engine Marketing (SEM) via Google Ads and similar platforms > Search Engine Optimization (SEO) for lead generation and organic visibilityEnsure media buying leverages economies of scale, unified vendor management, and brand-wide consistency.Monitor ad performance and optimize campaigns for lead quality, cost efficiency, and funnel contribution.C. Execution Governance & Digital ExcellenceEstablish digital marketing governance standards including tagging, data capture rules, attribution models, and creative guidelines.Ensure all campaigns follow best practices in tracking, experimentation, retargeting, and measurement.Standardize workflows with internal teams and agencies to safeguard brand integrity and execution quality.D. Enterprise CRM Strategy & GovernanceOwn the company’s CRM vision and ensure alignment across Sales, Marketing, and Customer Engagement.Strengthen CRM processes such as lead scoring, segmentation, nurturing journeys, automation rules, and customer lifecycle management.Work closely with Digital Sales and BI teams to ensure data accuracy, pipeline visibility, and campaign-to-sales alignment.Optimize CRM tools, adoption, and user discipline across the enterprise.E. AI Marketing & Data-Driven TargetingIntegrate AI-powered marketing technologies for enhanced targeting, predictive analytics, and marketing automation.Implement AI and machine learning tools for:Audience modeling & predictive lead scoringDynamic creatives & personalizationAutomated bidding in paid mediaIntent-based targeting and remarketingCollaborate with Data/BI teams to build advanced performance dashboards and real-time insights.F. Cross-Functional Leadership & Stakeholder ManagementPartner with Sales, Brand, CRM, Strategy, BI, and Project Development teams to align digital priorities with business needs.Lead relationships with digital agencies, media partners, MarTech vendors, and industry platforms.Coach and develop the internal digital team, building capabilities in analytics, media, and marketing technology.G. Reporting, Performance Reviews & Executive InsightsLead the development of digital performance dashboards for senior executives.Present insights, trends, and recommendations regularly to ExCom and senior leaders.Deliver strategic guidance on market shifts, digital behavior trends, and competitive landscape.III. QUALIFICATIONSBachelor’s degree in Marketing, Digital Communications, Business, Data Science, IT, or related field.15+ years of experience in digital marketing, performance marketing, or media strategy.Deep expertise in SEM, SEO, Programmatic, CRM, and analytics.Strong leadership experience managing internal teams and agencies.Strong understanding of MarTech, adtech, CRM platforms, analytics dashboards, and AI-driven marketing tools.Proven track record in driving measurable digital results in large, multi-business organizationsIV. KEY COMPETENCIES AND SKILLSDigital Marketing StrategyProgrammatic Media BuyingSEM / SEO MasteryCRM Strategy & Lifecycle MarketingAI/Automated Marketing SystemsData Analytics & OptimizationVendor & Agency ManagementExecution Governance & Quality AssuranceLeadership & Cross-Functional CollaborationHighly analytical and data-driven decision makerStrategic thinker with strong execution disciplineStrong communication and executive presenceInnovative, adaptive, and forward-lookingCollaborative and influential across diverse teams