Head of Growth Analytics

We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.ResponsibilitiesLeadership & StrategyDefine and own the marketing intelligence roadmapBuild and lead a high-performing team of analysts, engineers, and data scientistsPartner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisionsMeasurement & ModellingLead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approachesChampion marketing mix modelling (MMM) to measure cross-channel ROI and incrementalityAdvance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracyAI, GenAI & AutomationDeploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentationIntroduce Generative AI (GenAI) solutions for:Automated campaign insights (“explain spend efficiency by channel in natural language”)Dynamic customer journey clustering to identify emerging cohortsGenerating personalized marketing narratives and creative testing at scaleBuild a culture of automation where insights flow seamlessly into marketing strategy and executionData Infrastructure & GovernanceOversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery. Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulationsReporting & InsightsDevelop and maintain high-impact dashboards in TableauDeliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executivesAct as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativityRequirementsProven operational track record in analytics and data science, with extensive experience in marketing measurementExpertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analyticsGenerative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and TableauStrong background in data governance, compliance, and privacy frameworksExcellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendationsExperience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred