Head of Growth

Location: Sydney (Hybrid – WFH & Office)This is a rare opportunity to step into one of Australia’s fastest-growing D2C pet brands at a pivotal inflection point. Fit Litter has grown from a small challenger brand into an 8-figure category disruptor across AU, UK and NZ and is now accelerating toward becoming a $100m+ global powerhouse.We're entering Stage 2 of our organisational build, expanding internationally, launching major new product lines, and scaling a world-class content + growth engine. As Head of Growth, you will be the architect and executor of how we launch, scale, and dominate each new region and product category.Your impact will be direct, visible, and career-defining.Your work will help transform Fit Litter from a fast-growing D2C brand into a household name for modern cat care.WHO WE AREWith an overarching mission to create simple, everyday solutions that help cat owners stay proactive about their cat’s health, Fit Litter isn’t your average pet brand. We’re a new-age D2C brand developing genuinely category changing product innovations and using modern marketing and media to build a brand with real momentum. Over the last two years we’ve grown explosively across Australia, UK and NZ powered by a relentless focus on performance marketing, world-class content, and genuinely innovative products.Internally, we believe in autonomy, ownership, and helping every team member unlock their potential. We operate with candor, integrity, and high trust. Our culture is ambitious but grounded. We’re a small team that plays big, but we leave egos at the door.And while we've grown fast, we are nowhere near done.We're building:A global multi-market presenceA pipeline of high-volume, hero product lines, each designed to become a core revenue driver (instead of dozens of small SKUs)A full-scale production studio environment inside our warehouse not a scrappy content setup, but a true media engineA paid + organic machine designed to create cultural awareness, demand, and market leadershipWe're on the cusp of something much larger and the right Head of Growth will help take us there.THE OPPORTUNITYAs our Head of Growth, you will own the strategy, execution and performance of how we grow across all channels, markets, and product lines. This is a deeply hands-on, multidisciplinary role for someone who loves building systems, launching markets, uncovering acquisition opportunities, and scaling what works.You will work directly with the Founder and take full responsibility for how the brand grows.This is not merely a media optimisation role.This is a company-shaping leadership role.WHO YOU AREA full-stack growth leader:You think in systems, channels, experiments, and compounding wins.A builder AND an operator:You’re excited by the idea of building a growth machine from the inside, not inheriting an existing one.You thrive in fast-moving, founder-led environments.You love rapid execution cycles, and high accountability.You balance performance thinking with brand thinking.You know that scaling a future household name requires both.Experience:4-8+ years in growth, performance marketing, or D2C scaling rolesProven success scaling an eCommerceor tech brand into and beyond 8-figuresExperience launching new markets or channelsStrong analytical capability (CAC, LTV, ROAS, cohorts, attribution). The ability to understand the relationships between these metrics, what these metrics look like in consumer purchasing behaviour and what needs to be focused on and changed to improve the overall funnel is crucialStrong creative sense - you understand how content, brand, and media work togetherLeadership experience (formal or informal) with cross-functional teamsIf your past roles have blended paid media, GTM, content, data, partnerships (less important) - you’re our person.WHAT YOU’LL OWNGTM Strategy for New MarketsBuild and execute the market-entry playbook for:USAEurope (Germany first)AsiaYou’ll design the demand engine, channel mix, sequencing, budgets, and measurement frameworks that allow each market to scale fast and profitably.Product Launch Growth PlaybooksWe’re launching a series of high-volume, category-defining SKUs that are large, strategic product lines with the scale potential of our current flagship products.You will assist in orchestrating:Awareness buildPre-launch campaignsPaid + organic amplificationContinued new product sales growthPaid Media Ownership (Meta, TikTok, Google)Oversee a performance team to:Scale profitable paid acquisitionBuild structured testing systemsImprove CPA, CTR, ROAS and retentionEnsure creative + data + market insights all work as one machineOrganic & Content Growth EngineWork with our in-house studio and creative team to turn our brand storytelling and edu-tainment into massive reach and daily demand generation.This will include shaping our content pillars, frequency cadence, distribution strategies and cross-channel amplification.This will be a key driver of our brand awareness and sales growth.Affiliate, Influencer & Partnerships GrowthHelp build and oversee:Affiliate programPartnerships with vets, cat shelters, breedersStrategic collabs with pet influencersTrial, referral and community programsMarketplace & Retail ExpansionOwn growth across:AmazonBig chain retail distributorsData, Measurement & Growth InfrastructureCreate clarity across:LTV/CAC modellingRetention driversAttributionForecastingCohort analysisGrowth dashboardsYou’ll turn insights into action across every channel.WHAT WE OFFERStrong, competitive base salaryHighly attractive performance-based structure Hybrid working modelWork directly with the FounderHigh autonomy and full ownership of the growth functionA chance to lead a brand on the edge of national and global recognitionClear career pathway as we scale into a multi-brand, multi-market organisationA role intentionally designed for ambitious high performers who want their work to matterYou won’t be a small cog in a big team.You’ll be a key driver in a company about to enter its most exciting chapter.Leave your mark on a success story to tell.READY TO BUILD A GLOBAL BRAND?If you're hungry to take an already high-growth brand and help turn it into a category-defining, widely recognised name around the world - we’d love to speak with you.Apply with your resume and a short note about the most impactful growth initiatives you’ve led.