Head of Lifecycle & Retention Marketing

About the Role:We’re seeking a Head of Lifecycle & Retention Marketing to transform the organization and achieve business outcomes. The Head of Lifecycle & Retention Marketing will define the happy path and build a scaled lifecycle programs across acquisition, activation, engagement, retention, and reactivation. At Talkiatry, Retention and Activation is a cross-functional pod where the Head of is a critical partner.You will oversee a full suite of owned channels (email, SMS, push and in-app) and build a high-performing team spanning Lifecycle messaging across automation, campaigns, transactional and patient care. You’ll collaborate cross-functionally with leaders on the Executive team, Growth, Product, Data Engineering, Clinical Operations, and Partnerships.About Talkiatry:Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.You will: Strategy & LeadershipPartner with the CMO and senior leadership to define the happy path, lifecycle marketing vision and measurable impact on patient experience and retentionDevelop and own the end-to-end patient lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and reactivationBuild a best-in-class lifecycle organization, attracting, mentoring and developing a team of strategists, operators and productionProvide thoughtful analysis and identify blockers, milestones, and indicators that lead a patient to the happy path. Champion a culture of high velocity testing, measurement, and learning, using data to inform strategy and guide investment decisionsExecution & OptimizationLead and drive impactful campaigns and automation to influence Activation, Retention, and Adherence KPIsCan define ‘best-in-class’ Lifecycle and take the organization thereOversee the design, execution, and optimization of multi-channel lifecycle campaigns across email, SMS, push, and in-app messagingDrive segmentation and compliant personalization strategies that leverage behavioral, clinical, and engagement data to only send performant and necessary messagingCollaborate with Martech and Data Engineering to deepen lifecycle automation and trigger logic, ensuring timely and contextual patient communicationAnalytics & PerformanceDefine the KPIs and success metrics for lifecycle marketing programs, including conversion, activation, engagement, retention, reactivation, and LTVPartner with Analytics and Data Science to operationalize predictive modeling, control group definition, cohort analysis, and attributionImplement measurement and impact analysis. Provide regular performance reviews and insights to executive leadershipTechnology & OperationsInfluence Talkiatry’s marketing automation stack (Iterable, Twilio, Mailgun, Hubspot), ensuring strong governance, deliverability, and innovation in personalizationPartner with Marketing Ops and IT on system integrations that enhance targeting, experimentation, and real-time communication capabilitiesEnsure all programs meet HIPAA compliance and patient data privacy standardsYou have: 10+ years of marketing experience, with 5+ years leading high-performing lifecycle or CRM teams in consumer technology, healthcare, or other regulated industriesProven success architecting and scaling lifecycle programs that materially improved retention, engagement, and lifetime valueTrack record at delivering incremental value across the lifecycle. Versed in measurement, analytics to demonstrate impact from Lifecycle programsDeep experience with Iterable (or comparable tools such as Braze, Salesforce Marketing Cloud, or HubSpot), including automation, segmentation, and testing frameworksData-driven strategist with proficiency in SQL, Looker, Omni, Thoughtspot, Mode, or Tableau, and experience translating insights into actionExceptional leadership skills — able to motivate, develop, and empower a multidisciplinary team while influencing peers and executivesCreative problem solver who balances empathy, precision, and experimentationDeep commitment to Talkiatry’s mission and the belief that marketing can meaningfully improve access to mental health careBonus: Experience working in healthcare, telehealth, or regulated industries (HIPAA familiarity preferred)Bonus: Background in growth-stage or scaled consumer tech companies (e.g., health tech, fintech, marketplaces, or subscription services)Why Talkiatry:Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health careCollaborative environment: be part of building something from the ground up at a fast-paced startup Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expandsIt all comes back to care: we’re a mental health company, and we put our team’s well-being first Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work. At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.Compensation range for this position is $220,000 to $260,000, and up to a 15% performance bonus, depending on experience; actual compensation will be dependent upon the specific role, location, as well as the individual’s qualifications, experience, skills and certifications.