Head of Marketing

Your missionJoin the Revolution in Hospitality Tech!Bookboost is the Hospitality Engagement Platform that empowers hotels to understand and engage their guests like never before. We unify guest data, automate personalised communication, and deliver experiences that drive revenue, loyalty, and operational excellence.With strong growth across Europe and expansion plans globally, we’re seeking an ambitious marketing leader ready to shape Bookboost’s brand, drive measurable demand, and build a high-performance marketing engine.This is a rare opportunity to take full ownership of a marketing function with huge potential. You’ll define, lead, and execute our marketing strategy, driving pipeline growth, elevating brand visibility, and positioning Bookboost as the thought leader in hospitality engagement technology.You’ll lead our marketing coordinator and external partners, while building the team as the company scales. You will own strategy, budget, and execution with high autonomy, reporting directly to the Commercial Director and sitting within the leadership group.Key activities include:Strategy & LeadershipDefine and execute Bookboost’s marketing strategy across brand, demand generation, and communications.Lead, mentor, and grow a high-performing marketing team.Collaborate closely with Sales, Partnerships, and Product to align go-to-market strategy.Own the marketing budget and optimise spend for impact and scalability.Demand GenerationDrive measurable contribution to the sales pipeline through multi-channel campaigns.Manage lead generation and nurture flows in HubSpot.Experiment, analyse, and iterate to increase MQL and SQL conversion.Build ABM and event strategies tailored to regional markets.Personally execute core channels when needed: content production, on-page SEO, basic technical SEO hygiene, HubSpot workflows, and paid campaigns (Google Ads, LinkedIn, and retargeting).Stand up lightweight measurement for these channels to prove ROI quickly before scaling with hires or partners.Brand & CommunicationsStrengthen Bookboost’s brand voice, visual identity, and market presence.Create thought leadership content that positions Bookboost as the hospitality tech innovator.Oversee PR, website, and social storytelling.Product & Partner MarketingLead go-to-market launches for new products and integrations.Partner with resellers and integration partners to develop joint marketing initiatives.Performance & InsightSet and track KPIs across all marketing activities.Report performance metrics and insights to leadership with clarity and actionability.What Success Looks LikeMarketing-sourced pipeline drives a measurable uplift in revenue.Significant growth in inbound leads and MQL quality.Bookboost becomes a recognised brand across key European markets.Your profile7+ years of experience in B2B SaaS marketing, ideally in hospitality or CRM tech.Proven success leading a marketing function with tangible commercial impact.Strong understanding of digital marketing, HubSpot, and campaign analytics.Excellent communicator, able to blend creativity with data-driven precision.Entrepreneurial mindset, proactive, and comfortable owning outcomes end-to-end.Strong working knowledge of content marketing, SEO, HubSpot, and paid media. Able to execute end-to-end.Hands-on operator who can ship work personally until outsourcing or hiring is in place.Experienced managing freelancers and agencies: can brief well, set KPIs, QA output, and spot red flags or low-value work.Why us?Well, let me share what's in it for you! Beyond becoming part of a fast-growing, ambitious, and agile company that truly puts people first, you’ll have the chance to make a real, tangible impact.Growth & ImpactMake a difference: Work in a fast-growing company where your ideas matter and your impact is real.Professional development: Access to mentorship, learning budgets, and the opportunity to grow with the company.Autonomy to build, experiment, and scale the marketing function your way.Direct impact on the company’s growth trajectory.Flexible Work EnvironmentHybrid/Remote Friendly: We believe in work-life harmony, work remotely (from home), the office, or a combination of both.Flexible Hours: We value output over hours, giving you autonomy over your schedule.People & CultureCollaborative culture: Join a diverse team that’s passionate, driven, and supportive.Open communication: Flat hierarchies, regular team check-ins, and direct access to leadership.Perks & ExtrasWell-being: A yearly allowance to support your health, well-being, and personal or professional growthTeam events: Annual retreats and more regular team meet-ups to stay connected.Modern Tech Stack: The latest tools to do your best work.Competitive CompensationAttractive Salary: We offer market-competitive pay: fixed + bonusEquity Options: Be a part of our success with stock option plans.About UsBookboost is a Swedish hotel technology scale-up redefining how hotels connect with guests. In 2021, we have launched a powerful, user-friendly multi-channel CRM platform and and expanded with a Customer Data Platform in 2023. Since then, our platform has become a cornerstone for modern hospitality operations.Operating in 32 countries with 22 million active users, and holding a 4.9/5 rating on Hotel Tech Report, we’ve established ourselves as a trusted partner in the hospitality industry. Our goal is not just to keep pace, but to set the pace by leading the market in hospitality engagement technology.Oh, and one last thingIf you’re reading this thinking “I don’t tick every single box,” don’t worry. We care more about passion, ambition, and growth mindset than a perfect resume. If you’re excited about this role and ready to make an impact, apply anyway. Let’s reshape hospitality together.