Head of Marketing & Communication Strategy {For Zubion Development Solutions Limited ( ZDSL) }- Job ID : 1464343

Zubion Development Solutions Limited ( ZDSL) is looking for Head of Marketing & Communication StrategyJob Description / ResponsibilityThe Head of Marketing & Communication Strategy will serve as the strategic growth architect of the company. This role is responsible not only for marketing execution, but for defining market positioning, identifying high-value niche segments, building differentiated brand equity, and transforming marketing into a long-term competitive advantage. The role requires visionary leadership, strong business acumen, deep understanding of Bangladesh’s real estate landscape, and the ability to create sustainable demand beyond price-based competition.Strategic Leadership & Niche Development FocusDevelop and execute a 3–5 year marketing roadmap aligned with company vision and expansion goals.Identify underserved and high-potential market niches.Define Ideal Customer Personas (ICP) for each project.Design differentiated positioning strategies to avoid price-based competition.Lead annual marketing planning, budgeting, and performance tracking.Act as strategic advisor to CEO on market trends and brand positioning.Brand Architecture & PositioningBuild and maintain a unified corporate brand identity across all projects.Develop clear brand hierarchy and positioning frameworks.Ensure consistency across advertising, promotional materials, and digital assets.Create emotional storytelling frameworks for projects.Integrated Marketing & Sales AlignmentDesign and implement integrated campaigns (ATL, BTL, TTL).Develop demand creation strategies before project launch.Collaborate with Sales to improve lead quality and conversion rates.Monitor campaign ROI and optimize marketing spend.Digital Transformation & Lead Funnel OptimizationLead digital marketing strategy including SEO, SEM, social media, and performance marketing.Build structured online lead generation funnels.Utilize CRM and marketing automation tools.Analyze digital data for targeting and cost efficiency.Corporate Communications & Reputation ManagementDevelop internal and external communication strategies.Maintain strong media and stakeholder relationships.Lead crisis communication and reputation management.Oversee press releases and public statements.Market Research & Competitive IntelligenceConduct market research on demand, pricing, and competitors.Develop quarterly competitor mapping reports.Provide strategic insights to senior management.Team Leadership & DevelopmentLead and mentor the marketing and communications team.Manage agencies, vendors, and external partners.Build a performance-driven and innovation-focused culture.Educational RequirementsMastersMaster’s Degree in Marketing, Business Administration, Communications, or related field.Professional certifications in Digital Marketing or Brand Strategy preferred.Experience Requirements10 to 15 year(s)The applicants should have experience in the following business area(s):Real Estate,Group of Companies,DeveloperAdditional RequirementsMinimum 5 years in a senior strategic leadership role.Experience in real estate or related industry in Bangladesh highly preferred. Strong strategic planning and analytical ability. Proven expertise in niche identification and market differentiation.Deep understanding of Bangladesh real estate market dynamics. Expertise in digital performance marketing and analytics. Excellent leadership, negotiation, and stakeholder management skills. Strong communication and presentation abilities (Bangla & English). Crisis management capability.Job LocationDhaka (Uttara Sector 15)