Head of Marketing Communications

📢Full Job Description: Head of Marketing Communications job-description (May to need be accessed via Desktop or our Careers website: https://www.ardent-management.com/current-vacancies )📢Role: Head of Marketing Communications📍 Location: Birmingham Or Manchester⏰ Full Time - Permanent🏢 Directorate: Growth Team 💼 Salary: CompetitiveAbout Us:Ardent is the UK’s leading provider of land, consent management, and stakeholder engagement services, supporting major infrastructure and regeneration projects from concept to delivery. We are passionate about delivering life-improving change for communities and future generations.Role Purpose:As the Head of Marketing Communications, your purpose is to develop and lead strategic marketing communications initiatives, ensuring alignment with business growth priorities across transport, renewables, utilities, and regeneration sectors. You will act as a key link between the Marketing Communications, Bid, and Strategic Growth teams, ensuring Ardent maximizes its visibility, responds to Government policy direction, wins strategic bids, and leverages market and policy intelligence for targeted campaigns designed to support continued growth.Key Responsibilities:Develop and implement strategic marketing communications planIdentify market trends, business opportunities, and industry developmentsCollaborate with Marketing Communications, Bid, and Strategic Growth teamsOversee creation and execution of tailored marketing communications campaignsMonitor campaign performance and refine strategies for optimal impact and ROIEnhance quality of bids and proposals through effective marketing communicationsCoordinate intelligence sharing between Strategic Growth leads and Bid teamDevelop and implement structured Key Account Management (KAM) activitiesEnhance reputation and visibility in target sectorsIdentify and oversee industry sponsorships, awards, and event participationMaximize PR and media coverage in industry publicationsDevelop and maintain company CRMCapture insights on client engagement, bid performance, and campaign effectivenessProvide dashboard reporting to Commercial BoardLead brand and content strategy, ensuring consistent messagingOversee digital marketing efforts (website updates, SEO, email campaigns, paid advertising)Develop and lead internal communications strategy to engage colleaguesSkills & Experience:Strategic marketing communications and internal communications experience at a senior levelDemonstrable experience supporting business development through effective marketing communicationsStrong collaboration and team-building skillsData-driven decision-making using CRM and marketing analyticsBusiness development and bid preparation knowledgeStrong communication and stakeholder engagement skillsAwareness and experience of political landscape to maximize influencing potential and growth opportunitiesPay Range and Compensation Package:✨ Hybrid working✨ 25 days of annual leave (with options to buy or carry over)✨ Enhanced maternity and paternity pay✨ Company pension scheme✨ Benenden Health Care (mental health support, 24/7 GP services, physiotherapy, optical and dental cover, personal accident protection)✨ Cycle to Work scheme, electric car leasing, recognition awards, long service leave, discretionary annual bonus schemeEqual Opportunity Statement:🌈 We’re proud to be an equal opportunities employer, and we’re passionate about creating a workplace where you’re empowered to bring your authentic self to work every day. We are committed to building a diverse, inclusive team where everyone belongs. We welcome talent from all backgrounds and actively encourage applications from underrepresented groups.🚀 If you’re ready to grow with a business that’s scaling rapidly and making a real impact, you’re in the right place!✉️ To apply or learn more about this opportunity, please submit your CV to people@ardent-management.com or reach out to Savanna Poselay at savannaposelay@ardent-management.com