Head of Marketing (m/w/d)

As the Head of Marketing (m/w/d) for Genesis Motor Europe, you will lead a multi-functional marketing team to deliver brand growth, customer acquisition, and commercial success. You will own the European marketing strategy, combining brand, digital, CRM, media, and experiential marketing to create a distinctive, design-driven performance brand. This senior leadership role offers a unique opportunity to shape Genesis’ presence in Europe, working closely with global headquarters and regional stakeholders. Want you to: Lead and develop the European marketing function to achieve brand, customer acquisition, and commercial objectives.

Define and execute mid- and long-term marketing strategies covering volume, product planning, and channel mix. Drive the Genesis brand expansion in Europe, delivering high-impact 360° campaigns across all channels. Oversee performance marketing, digital platforms, CRM, and media planning to maximize ROI and brand visibility. Lead experiential marketing programs and “perfect execution” strategies in line with brand positioning. Manage the customer funnel and acquisition journey, ensuring industry-leading customer experience. Monitor brand health, track KPIs, and implement data-driven improvements in creative, media, and campaign performance. Manage the annual/quarterly business planning cycle and the marketing budget for regional and national activities.

Collaborate closely with senior management, NSCs, and global HQ to align marketing initiatives with lead generation and revenue targets. Lead and develop a high-performing marketing team, fostering creativity, collaboration, and continuous improvement. About You: Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred). 15+ years of marketing experience, including leadership of multi-channel campaigns and large-scale event programes. Proven track record in media, digital marketing, CRM, and customer acquisition at a European level. Automotive, mobility, or tech marketing background preferred. Strong understanding of sales optimization, lead generation, and marketing analytics.

Experience developing a European digital customer acquisition journey. Exceptional leadership skills with the ability to align diverse stakeholders across markets and functions. Strong analytical skills and ability to turn insights into strategic action. Excellent communication skills in English; German or other European languages are an advantageWe offer: A highly competitive salary and benefits packageHybrid working policy and flexible working hoursExecutive leadership role supported by continued learning and professional developmentOpportunities to join company sporting clubs including tennis, soccer, yoga and golf. Free access to the company gymHighly international working environment